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Digital Marketing Strategist

hace 2 meses

Buenos Aires, Argentina Motum A tiempo completo
About Motum:

Motum is a specialized recruitment agency that focuses on connecting ambitious and qualified individuals from around the world with US-based companies for fully-remote roles that match their skills and aspirations.

About the Role:

We are seeking a highly skilled Digital Marketing Strategist to join our team as a Paid Advertising Specialist. As a key member of our marketing team, you will be responsible for developing, implementing, and managing paid marketing campaigns across various platforms to drive traffic, engagement, and conversions.

Key Responsibilities:
  • Campaign Strategy and Planning:
    • Develop and execute comprehensive paid marketing strategies to meet business objectives.
    • Conduct market research to identify target audiences and key opportunities.
    • Create detailed media plans, including budget allocation and channel selection.
  • Campaign Management:
    • Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
    • Manage keyword research, ad copy creation, and landing page optimization.
    • Track and analyze campaign performance, making data-driven decisions to improve ROI.
  • Analytics and Reporting:
    • Use analytics tools to measure and report on campaign performance, providing insights and recommendations.
    • Prepare regular reports on key metrics, campaign results, and budget utilization.
    • Conduct A/B testing to identify the most effective strategies and tactics.
  • Collaboration and Communication:
    • Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals.
    • Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives.
    • Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions.
  • Budget Management:
    • Manage and allocate budgets effectively to maximize campaign performance.
    • Monitor spending and adjust strategies to ensure cost-efficiency and high ROI.
  • Stay Current with Industry Trends:
    • Keep up-to-date with the latest trends and best practices in digital marketing and paid advertising.
    • Continuously seek out new opportunities to improve campaign performance and drive growth.
    Requirements & Qualifications:
    • Bachelor's degree in Marketing, Advertising, Business, or a related field.
    • 3+ years of experience in paid marketing, digital advertising, or a similar role.
    • Proven track record of managing successful paid marketing campaigns.
    • Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.
    • Excellent communication and collaboration skills.
    • Experience with analytics tools such as Google Analytics, SEMrush, or similar.
    • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
    • Certification in Google Ads or other relevant platforms is a plus.
    • Agency experience is a plus
    Other:
    • Working Hours: 9 a.m. to 5 p.m. EST. Monday to Friday
    • Salary Range: $1400 - $2000 USD depending on experience
    • Type of Contract: Independent contractor