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Marketing Media Optimization Specialist
hace 1 semana
About Küsta Group
Küsta Group is a leading provider of solutions for DTC brands seeking to optimize their marketing media efforts. As a Solutions Analyst, you will play a critical role in helping us achieve this goal by translating scoping documents, business needs, product feature requirements, and input from client and customer success teams into a product solution for our client partners.
Key Responsibilities:
- Setup, configure, and debug data pipe foundations between Küsta Group, the client, and the client's various data sources.
- Diagnose ETL integrations using AWS, Excel, and other tools.
- Own the configuration and data specifications of ingested data to produce a cohesive standardized output to support Küsta Group products.
- Communicate directly with clients and vendors to help solve issues and identify potential data challenges and data validation problems.
Requirements:
- Relevant experience in data analytics or solution architecture/design; analyst/analytics or ad tech experience in the digital marketing/advertising field preferred.
- Familiarity with ad-tech and martech platforms, for example vendor platforms (GA, Facebook, etc.), Google Tag Manager, and other 3rd-party tools.
- Ability to translate business requests into actionable solution design requirements.
- Demonstrated experience in handling large data sets and producing analytical outputs from them, SQL database experience strongly preferred.
- Advanced Excel skills (or equivalent software which facilitates data visualization) required.
- Experience with an issue/task/ticketing management platform; experience with JIRA preferred.
- Highly organized; ability to record, synthesize and prioritize assigned tasks and see them through to completion.
- Ability and willingness to learn in a fast-paced environment and solve complex problems.
- Excellent written and verbal communication skills.
- Experience working collaboratively as well as independently within multidisciplinary teams; experience working with international offshore teams preferred.
- BA/BS or equivalent experience.
