Product Marketing Strategist
hace 7 días
Job Title: Product Marketing Manager
Job Overview:
Sagan is a pioneering membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from diverse regions with leading American companies.
Job Responsibilities:
- Develop high-quality content, including white papers, sales brochures, and presentations, to position the company as a thought leader in the AI hardware market.
- Collaborate with the technical team to convert complex product details into digestible content for customers and partners.
- Plan, execute, and optimize outbound campaigns (email, webinars, social media) in coordination with the sales team.
- Monitor and analyze campaign performance, providing regular reports and recommendations.
- Build and manage partnerships with podcasts, blogs, influencers, and industry publications to generate leads and improve brand visibility.
- Lead content marketing initiatives, such as guest articles and influencer partnerships.
- Oversee the company's digital presence, including website management, SEO, SEM, and paid advertising.
- Create and manage social media content calendars to drive engagement and community growth.
- Conduct market research to refine marketing strategies and differentiate the company's products from competitors.
- Collaborate with the sales team to maximize event results through outreach campaigns and promotional activities.
Requirements:
- 2+ years of experience in enterprise technology marketing.
- Proven track record of creating marketing content for B2B tech companies.
- Expertise in branding, design, or inbound marketing in the B2B space.
- Experience in outbound marketing and lead generation in the enterprise sector.
- Background in AI or related markets.
Preferred Skills:
- Engineering or technical coursework.
- Experience in enterprise computer hardware or data centers.
- Familiarity with technology trade shows and conferences.
About Sagan:
Sagan represents a company at the forefront of AI hardware, aiming to establish thought leadership in the industry through innovative content and effective marketing campaigns.
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