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Media Optimization Lead

hace 1 semana


Mar del Plata, Buenos Aires, Argentina Tbwa ChiatDay Inc A tiempo completo

Launch Potato is a digital media company driving innovation in the industry. As The Discovery and Conversion Company, we're a leading connector of advertisers to customers.

Our unique international team is based in vibrant downtown Delray Beach, Florida, with a diverse culture that fosters high-performing results.

MUST HAVE:

  • Expertise in tracking technologies (e.g., HasOffers/Tune, postbacks, API integrations) and complex technical setups.
  • A strong ability to identify inefficiencies and implement scalable process improvements.
  • Experience with affiliate portals (e.g., Impact Radius, Rakuten, CAKE) and data visualization tools (e.g., Looker, Tableau, PowerBI).
  • A proven ability to mentor peers, align cross-functional teams, and drive operational excellence.

EXPERIENCE: 6+ years of experience in operations, media buying, or technical project management, demonstrating progressive growth in responsibilities and impact.

YOUR ROLE:

Scale efficiencies, align operational strategies with business goals, and ensure sustainable growth to enhance team-wide effectiveness and brand growth.

OUTCOMES:

  • Process Optimization: Identify and implement at least three process improvements within the first six months to enhance workflow efficiency and reduce errors.
  • Technical Excellence: Serve as a subject matter expert for tracking platforms, troubleshooting API integrations, and resolving postback issues independently.
  • Scalability & Automation: Develop automation solutions or operational frameworks that improve team efficiency and reduce manual workload.
  • Data-Driven Decision Making: Utilize BI tools to analyze and resolve tracking discrepancies, providing insights that enhance performance.
  • Mentorship & Leadership: Guide junior team members, fostering skill development and promoting best practices in operational execution.