Market Access Specialist
hace 1 semana
Biogen, Inc. is seeking a highly skilled Market Access Manager to drive business results through engaging with payer accounts in Argentina. As a key member of our team, you will be responsible for optimizing price and coverage of our portfolio, leveraging value tools, and developing account strategies to achieve optimal results.
{"h3": "Responsibilities"}- Achieve pricing and market access results by successfully engaging with assigned payer accounts and implementing brand strategies.
- Engage with sub-national payers to ensure product formulary listing, discount management, or other pricing and market access targets.
- Collect and analyze payer account information in the assigned territory.
- Map all institutional payers in the assigned territory, applying given criteria for targeting and segmentation.
- Support the Sr. MAM in keeping up-to-date the inventory of institutional payers and their prioritization in the CRM system VEEVA.
- Gather payer account intelligence and develop the payer account strategy for assigned priority accounts.
- Share insights through the VEEVA CRM system or directly with the Sr. MAM, safeguarding payer privacy protection and applicable compliance rules.
- Develop a tailored account strategy for priority accounts, with product-specific targets.
- Actively engage with payer customers and build a payer network.
- Arrange and realize payer visits with required frequency, building a relationship of trust and speaking about BIIB products and their value story.
- Arrange educational events between payers and KOLs, advisory meetings, and other interactions to achieve account strategy.
- Maintain the relationship beyond products and issues.
- Coordinate with sales force and MSLs, and others as needed.
- Informal networking with sales reps and medical liaisons in the territory to ensure team building and consistency in approaches and messages.
- Align with other field-based staff in the same territory to address specific issues.
- Collaborate with other functions in BIIB Argentina regarding assigned payer accounts.
- Graduate/College degree in medicine, pharmacy, economics, business, or similar.
- Deep understanding of healthcare market dynamics, policy drivers, and access pathways in Argentina.
- Deep understanding of the needs and expectations of the Ministry of Health, Obras Sociales, and Prepagas in Argentina.
- Fluency in English.
- Minimum 3 years of experience in a similar role in an innovation-driven company or in a field role in BIIB.
- Experience in Rare Diseases portfolio is required.
- Customer focus; Innovation; Collaboration; Complexity and change; Planning & organizing; Information monitoring; Analytics.
- Excellent networking skills, persuasive communication, and negotiation skills.
- Strategic thinking with flawless execution.
- Creative mind – always able to find an alternative approach in case of challenges.
- Commitment, tenacity, and resilience.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
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