Strategic Product Marketing Expert for Finance Sector

hace 2 semanas


Buenos Aires, Buenos Aires C.F., Argentina RavenPack A tiempo completo

About RavenPack

We are a pioneer in developing innovative AI tools for the finance industry. With 20 years of experience as a leading big data analytics provider, we empower our clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.

Role Overview:

The Product Marketing Lead will play a pivotal role in the launch of a new SaaS application tailored for financial professionals. This position demands strategic thinking with a proven track record in financial SaaS products, adept at developing outreach strategies and influencing product development and go-to-market strategies.

Key Responsibilities:

  • Develop Market Understanding: Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and the product's unique selling points.
  • Craft Compelling Content: Craft compelling content across various marketing channels including websites, email campaigns, social media, and presentations to effectively communicate the product's value proposition.
  • User Engagement: Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs.
  • Collaboration: Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans, ensuring successful product launches globally.
  • Industry Representation: Represent the company at industry events, both in-person and digital, and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption.
  • Market Research: Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data.

Qualifications:

  • BS degree in Finance, Marketing, or a related field.
  • At least 7 years of professional experience in finance, with a deep understanding of financial workflows or research.
  • Experience in product marketing or management within the finance or technology sectors.
  • Solid knowledge of marketing strategies, digital marketing tools, and market research techniques.

What We Offer:

  • A competitive salary of $120,000 per annum.
  • A dynamic, innovative work environment with a high degree of autonomy.
  • A hybrid work setup with a blend of in-office collaboration and remote work.
  • Opportunity to be part of a groundbreaking product launch that could redefine industry standards.
  • This is a unique opportunity to participate in the launch and early adoption of a product that has great potential to quickly span multiple industry verticals.


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