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Financial Product Marketing Strategist
hace 1 mes
About Us
RavenPack is a pioneering company at the forefront of developing innovative AI tools for the finance industry. With 20 years of experience in big data analytics, we empower our clients to enhance returns and reduce risk.
Join a Company that is Powering the Future of Finance with AI
We've been recognized as the Best Alternative Data Provider by WatersTechnology and included in this year's Top 100 Next Unicorns by Viva Technology. Our new GenAI and SaaS services are designed specifically for financial professionals.
Role Overview:The Financial Product Marketing Strategist will play a pivotal role in launching a new SaaS application tailored for financial professionals. This demands a strategic thinker with a proven track record in financial SaaS products, adept at developing outreach strategies and influencing product development and go-to-market strategies.
Key Responsibilities:- Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and the product's unique selling points.
- Craft compelling content across various marketing channels including websites, email campaigns, social media, and presentations to effectively communicate the product's value proposition.
- Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs.
- Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans, ensuring successful product launches globally.
- Represent the company at industry events, both in-person and digital, and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption.
- Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data.
Salary Range: $120,000 - $180,000 per year
Minimum Qualifications:- BS degree in Finance, Marketing, or a related field.
- At least 7 years of professional experience in finance, with a deep understanding of financial workflows or research.
- Experience in product marketing or management within the finance or technology sectors.
- Solid knowledge of marketing strategies, digital marketing tools, and market research techniques.
- Effective presentation skills, particularly to financial professionals such as traders and portfolio managers.
- Competitive pay
- A dynamic, innovative work environment with a high degree of autonomy
- Hybrid work setup with a blend of in-office collaboration and remote work
- Opportunity to be part of a groundbreaking product launch that could redefine industry standards
