Marketing Specialist
hace 3 semanas
Edgard & Cooper, a certified B Corp, is seeking a skilled Junior Brand Marketeer to join its pack. As a dynamic and creative team player, you will play a key role in developing and executing our brand strategy, driving brand awareness and conversion across online and offline channels.
Key Responsibilities:
- Assist the Marketing Manager in executing the brand strategy, with a strong focus on brand building efforts.
- Support and deliver disruptive campaigns with a well-thought-out influencer strategy and brand ambassador program.
- Collaborate with the in-house squad and external partners to build our brand across the market, unlocking strong topline growth via social media funnels.
- Identify and capitalize on PR opportunities to make our brand a leader in the industry.
- Manage community channels on Facebook and Instagram, working with the team intern to ensure consumers feel heard and responded to.
- Develop and implement in-store activations plans to drive shopper conversion, building strong relationships with the team.
- Work with the Trade & Shopper marketeer to identify stores that benefit from demo blasts or in-store activities.
- Implement a strong training and education plan for the team, including recruiting new activators when needed.
- Own and manage consumer events, including fairs.
Requirements:
- At least 1-2 years' experience in Marketing in similar roles.
- A can-do attitude, bringing energy and creativity to the table.
- Constant curiosity, always looking for entrepreneurial solutions.
- Strong communication skills and a project management mindset.
- Fluency in Spanish and English, with a high level of MS Office proficiency.
- Experience in digital marketing and influencer marketing is a plus.
- A team player mentality and a passion for pets.
Edgard & Cooper offers a competitive salary package, flexible working hours, and a comprehensive wellbeing program. As a certified B Corp, we prioritize diversity, equity, and inclusion in our workforce and community. If you're excited about this opportunity, please submit your application in English.
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