Digital Marketing Operations Specialist
hace 2 semanas
About the Role
We are seeking a highly skilled Campaign Specialist to join our team and support the production, deployment, and growth of email and web projects for high-profile brands. The ideal candidate will be a quick study, extremely detail-oriented, and organized, with excellent communication skills and attention to detail.
Key Responsibilities
- Partner with our client contacts and internal creative team to aggregate and organize information, build and deploy email campaigns, manage web production calendars, and troubleshoot issues.
- Work alongside other teams (marketers, development leads, designers, project managers, engineers, and analysts) to achieve project goals.
- Act as the subject matter expert on email campaign and web production operations, distributing, creating, communicating, and applying best practices and learnings to continually improve results.
- Set up, configure, and manage marketing automation campaigns, maintain subscriber/purchaser data, imports, and segmentation using a combination of tools and databases.
- Execute a high-volume, high-quality workload for high-profile brands in a fast-paced, dynamic, and creative environment.
- Facilitate production calls to plan and prioritize requests and adjust course as business requires.
- Suggest operational and workflow improvements to constantly improve the in-house production process.
- Work with stakeholders to compile relevant content and assets while managing expectations and production schedules.
- Implement testing strategies, such as A/B testing, to optimize campaigns and programs.
Requirements
- 3+ years of experience in email marketing production, preferably in conjunction with project and account teams.
- Experience in a client-facing or client services type role is nice to have.
- Fundamental knowledge of CSS, and responsive email design.
- Comfortable working with HTML, resourceful enough to put an email together/troubleshoot issues.
- Understanding of email marketing concepts, metrics, tools, technology, KPIs, and industry best practices, such as deliverability and sender reputation.
- Resourceful problem-solver who quickly gathers information and is comfortable with new or proprietary technologies and concepts.
- Strong verbal and written communication skills as well as organizational skills and attention to detail.
- Fundamental understanding of FreeMarker and other scripting languages (nice to have).
- Proficient English, which will be evaluated during the selection process.
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