Digital Market Leader
hace 6 días
Key Responsibilities
- Manage media spend across accounts to ensure work within approved ROI parameters;
- Drive overall brand growth relative to ad sales;
- Maintain spending at monthly budgets;
- Utilize appropriate billable time logged on the brand's accounts;
- Troubleshoot marketing-related Amazon issues as they arise;
- Provide in-depth ad hoc analysis and end-of-month reporting;
- Research competitive landscape and keywords, providing actionable strategic recommendations for client marketing plans;
- Partner with the content team on campaigns that require designs and copywriting;
- Work closely with the Account Manager to ensure work is delivered on time and within budget.
Requirements
- Fluent in English;
- 3-5+ years experience in all Amazon ad types and bid models;
- Certified in Amazon Ads;
- Bachelor's degree in Marketing, Communications, or related field;
- Able to set up and manage multiple ad campaigns simultaneously;
- Experience with bid management tools such as Carbon6, Helium10, Scale Insights, Skai, etc.;
- Ability to effectively communicate trends from advertising data to non-advertising teams;
- Capable of interfacing with remote teams to coordinate projects and tasks;
- Think outside the box to solve problems;
- Data-driven, proficient in using tech tools to optimize work;
- Exceptional written and verbal communication skills;
- Experience using project management and time tracking tools such as Asana, Teamwork, Wrike, Trello, Basecamp, Workfront, etc.
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