Digital Marketing Strategist

hace 7 días


Buenos Aires, Buenos Aires C.F., Argentina Usercentrics Gmbh A tiempo completo

Usercentrics, a global leader in data privacy and marketing solutions, is seeking a strategic Digital Marketing Strategist to drive our go-to-market efforts in the US region. As a key member of our team, you will be responsible for developing and executing targeted campaigns that address the unique characteristics of the US market.

**Key Responsibilities:**

  • Develop and execute go-to-market strategies tailored to the US market, aligning closely with regional sales, partnerships, growth, and customer success teams.
  • Conduct thorough market research to understand US-specific customer needs, trends, and pain points, providing actionable insights to the broader team.
  • Perform competitive analysis focused on key players in the US, identifying gaps and opportunities for differentiation.
  • Localize product messaging and positioning to resonate with US audiences and ensure regional preferences and expectations are aligned.

**Requirements:**

  • Bachelor's degree in Marketing, Business, or a related field;
  • 7+ years of marketing experience, out of which minimum 3 years in Product Marketing, preferably in B2B SaaS;
  • Proven track record of developing and executing go-to-market strategies in the US market.


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