Digital Marketing Strategist
hace 2 días
We are seeking a skilled Digital Marketing Strategist to join our team at Biodegradablefuture. As a key member of our growth marketing team, you will play a crucial role in scaling our SaaS product and driving business growth through innovative marketing strategies.
The ideal candidate will have 3+ years of experience as a SaaS growth marketing professional, with a deep understanding of SaaS business models and customer lifecycles. They will be proficient in digital marketing channels and tactics, including AARRR Funnel / Pirate Metrics, and possess strong analytical and problem-solving abilities.
Responsibilities:
- Develop and execute data-driven marketing strategies across multiple channels
- Create and manage marketing campaigns across various digital channels
- Design and implement lead generation initiatives to attract qualified potential customers
- Optimize the customer acquisition funnel to increase conversion rates and drive new user sign-ups
- Implement strategies to retain existing customers and encourage upgrades to higher subscription tiers
- Monitor campaign performance using analytics tools and make data-driven adjustments to marketing strategies
- Continuously test different marketing approaches to identify the most effective tactics for maximizing ROI
- Collaborate with sales, engineering, and customer success teams to ensure alignment and smooth customer journey
Required Skills and Qualifications:
- 3+ years of hands-on experience as a SaaS growth marketing professional
- Deep understanding of SaaS business models and customer lifecycles
- Experience with the AARRR Funnel / Pirate Metrics
- Proficiency in digital marketing channels and tactics
- Data analysis and interpretation skills
- Strong analytical and problem-solving abilities
- Experience with marketing automation tools
- Excellent communication and collaboration skills
- Ability to think creatively and experiment with new marketing strategies
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