Digital Marketing Strategist
hace 1 semana
About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group operating multiple direct-to-consumer brands in the intimate apparel and beauty sectors. We leverage data-driven strategies to scale our businesses.
Our online community promotes body positivity, and we're committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.
Marketing @ Trafilea
We work across multiple brands, leveraging data-driven strategies to drive rapid growth in a dynamic remote work environment.
Our business lines include digital marketing & growth strategies, with intimate apparel Brands: Shapermint , Truekind and Shapermint Essentials; beauty Brands: Revel Beauty and The Spa Dr ; and content and subscription Brand: The BodCon .
Role Overview
You'll plan, manage and execute search engine optimization (SEO) and organic search strategies across all our domains, driving channel growth as an SEO Manager.
This role requires collaboration, innovation, and a subject matter expert mindset to share trends and insights with cross-functional teams.
You'll need discipline and skills to deliver strategies and tactics while reporting results.
Key Responsibilities
- Design, implement and manage SEO Strategies with a quarterly roadmap.
- Evaluate compliance for SEO best practices execution and ensure SEO consideration in all decisions and marketing campaigns.
- Work with the SEO specialist to specify, schedule and deploy SEO improvements and best practices on a recurring basis within our site structure.
- Develop and manage SEO projects in partnership with cross-functional teams to ensure execution as planned.
- Budget and optimize existing site content based on competitive research.
- Own SEO KPI monitoring results and sharing insightful opportunities with stakeholders.
- Monitor the overall technical health of our sites by implementing improvements and providing recommendations to our development team when necessary.
- Develop, manage and constantly improve SEO dashboards with key metrics to monitor.
Requirements
- Strong communication skills for cross-functional collaborations.
- Great skills for data analysis and the capability to apply it effectively to real situations.
- Problem-solving skills.
- Ability to look at every problem with fresh eyes and digging deep for insights and solutions.
- Ability to understand the big picture to proficiently anticipate challenges and identify potential opportunities for the business.
- Current knowledge of digital project management systems and tools (Asana, G Suite, Slack, etc.).
- Proven ability to effectively lead and manage multiple projects simultaneously.
- Strong structured thinking skills as well as a proactive attitude.
- Proven ability to prioritize, meet deadlines, make best use of limited resources.
What We Offer
- Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
- Opportunity to grow and develop both professionally and personally.
- Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
- Openness to new ideas and initiatives.
- Great benefit package including remote work, 15 working days of paid holidays, Learning subsidy and more.
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