Digital Advertising Strategist
hace 5 días
**About Trafilea**
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors. Our focus is on using data-driven strategies to scale our businesses.
We have a strong commitment to creating high-quality products and services that enhance the customer experience and drive long-term growth.
In this role, you will work across multiple brands, leveraging data-driven strategies to drive rapid growth in a dynamic remote work environment.
We are looking for an ambitious and result-oriented Creative Strategist to set the overall strategic direction for multiple products.
You will work collaboratively across teams to create top-performing ads, drive creative decision-making, and grow revenue and profitability.
This position requires someone who is highly strategic, consumer-obsessed, and passionate about producing effective creative that sells.
The ideal candidate will manage the creative ideation and execution of digital advertising assets for our direct response campaigns, working side by side with the creative and acquisition team.
Key Responsibilities:
- Ideate and script video concepts and angles in a clear voice to tell a specific story about a product to a specific audience.
- Organize and lead angle planning and meetings with copywriters.
- Analyze and understand winning acquisition products to know what are the best ways to communicate them.
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