Senior Growth Marketing Director for Southern Europe
hace 3 días
We are seeking an experienced Senior Growth Marketing Director to lead our growth strategies and go-to-market initiatives across Southern Europe, including France, Spain, and Italy.
About the Role:
- Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms.
- Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences.
- Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM).
- Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe.
- Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
- Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement.
- Create and orchestrate co-marketing activities with key partners in Southern Europe to drive demand and generate new business pipeline.
- Improve lead nurturing streams to ensure smooth progression through the sales funnel.
- Collaborate with the global content team to adapt and activate content for the French, Spanish, and Italian markets.
- Oversee and collaborate with a team, including event and partner marketing interns, to ensure activities are executed effectively and partners are strategically leveraged.
- Analyze campaign performance, identify insights (key wins, challenges, opportunities), and take actions to optimize results.
- Explore and identify new growth opportunities for customer acquisition and engagement.
- Contribute to SEO strategy through collaboration with external freelancers or support teams.
- Develop and implement a customer marketing program to leverage existing customer relationships for lead generation.
About You:
- 5+ years of experience in digital demand generation strategy within high technology B2B enterprise software or SaaS, preferably with a growth-focused approach.
- Proven ability to define metrics, develop execution plans, and implement improvements for demand generation campaigns.
- Strong leadership skills with experience managing a team and collaborating across regions.
- Excellent communication, collaboration, and planning skills, with a proactive and experimental mindset.
- Entrepreneurial and ownership mentality you take the initiative and are eager to find creative solutions to challenges.
- Familiarity with tools such as Salesforce, Pardot (or HubSpot), Zapier, and WordPress is a plus.
- Native proficiency in French or Spanish, fluent in English knowledge of Italian is highly desirable.
What We Offer:
- Huge impact. AB Tasty is only as great as our team. By directly developing the publicly accessible SaaS platform used by all our clients, you'll have a direct impact on the company's success.
- The opportunity to unleash your creativity. You'll be free to contribute to the processes, the tools and the organisation of the team, according the agile principles
- No micromanaging. Be the owner of your effort - you'll be one of the team and fully trusted to take responsibility for your tasks. You'll have every incentive to make a real impact.
- International reach. Our audience is wildly international, and our team is too. Although our HQ is located in France, our company language is English.
- Continuous education. We offer many opportunities for each employee to learn and grow from a mix of professional and non professional topics
- Unique career opportunity. By joining a fast-growing company that's making waves in the tech industry, you'll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible.
- Lots. Of. Fun. Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year with employees from all countries gathering for 2 days of fun.
- Remote working, flexible schedule. This isn't a
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