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CRM Campaign Manager
hace 1 mes
We are seeking a highly skilled CRM Campaign Manager to join our team at Kimberly-Clark. As a key member of our marketing team, you will play a critical role in driving the success of our CRM marketing campaigns by overseeing and participating in the end-to-end execution of campaigns in Salesforce Marketing Cloud.
Main Responsibilities- Support Product Owner in reviewing features/user-stories for campaign execution, convert functional requirements to technical requirements, estimate user stories.
- Configure email templates in Salesforce Marketing Cloud, ensuring they align with campaign goals and brand guidelines.
- Provide feedback to copywriters and designers to create more compelling and visually appealing email assets.
- Conduct quality checks on email campaigns to ensure accuracy, functionality, and adherence to standards.
- Monitor list health and develop prospecting plans to drive list growth.
- Analyze and report on email campaign performance, providing recommendations for future improvements.
- Collaborate with cross-functional teams, including product managers, product owners, regional channel managers, and developers, to deliver high-quality products and features.
- Bachelor's degree in Computer Science, Information Technology, or related field.
- 5-6+ years of experience in CRM/direct marketing.
- 3+ years hands-on experience working in Salesforce Marketing Cloud, with SFMC Certifications required in Email and Admin.
- 3+ years proven experience building email campaigns from start to finish with a strong understanding of email and mobile marketing best practices.
- Experience with Agile methodologies and working with Scrum teams.
- Firm knowledge of HTML and CSS, templates, links, tagging, and AMPscript.
- Basic knowledge of SQL.
- Ability to translate business stakeholders' requests into user stories and effectively communicate technical aspects in non-technical language.
- Strong coordination skills, attention to detail, and the ability to work collaboratively with various teams to deliver high-quality marketing campaigns.
Kimberly-Clark is a global leader in consumer goods, with a portfolio of well-known brands such as Huggies, Kleenex, and Scott. Our company has a rich history of innovation and commitment to delivering high-quality products to our customers.
BenefitsWe offer a comprehensive benefits package, including medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support for continuing education, adoption, relocation, and temporary childcare.
The estimated salary for this position is $80,000-$110,000 per year, depending on location and experience. This is a full-time position based in Argentina-Buenos Aires or Brazil-Sao Paulo, with opportunities for professional growth and development within our global organization.
