Data & CRM Sr Specialist

hace 5 meses

Buenos Aires, Argentina Colgate-Palmolive A tiempo completo

No Relocation Assistance Offered
154583 - Buenos Aires, Buenos Aires, Argentina

The **Data & CRM Sr Specialist** drives the marketing’s communication performance through initiative/campaign driven results and multiple touchpoints measurement and attribution across the conversion funnel.

This role will have overall responsibility in leading all digital data & analytics programs. Has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver personalized consumer experiences through multiple digital communication channels with a vision of winning consumer loyalty and increasing their lifetime value to the business. Success in this role requires not only expertise in data and analytics skills but also in Digital Media Buying (Social - Programmatic) and CRM (Consumer Relationship Management), strong communication skills, initiative and demonstrated experience in working with cross functional teams.

Join us and be part of our mission to deliver exceptional customer experiences globally.

**Responsibilities**

The **Data & CRM Sr. Specialist** plays an important role in the Digital Transformation process the company is going through.
- Manages digital projects that combine creativity, online promotions, high quality acquisition programs, campaigns, and activities across the business’s online platforms.
- Collects and examines consumer insights to develop creative marketing acquisition tactics.
- Develop CRM data activation frameworks, roadmaps and guidelines from a portfolio perspective. Orchestrate and work with all parties involved - Brand Managers, creative agency, media, CRM agency, to establish, monitor and review deliverables.
- Analyzes the performance of those CRM promotions to generate learnings & insights for future campaigns.
- Develop lifetime-value based segmentation of users that can be used across all channels (paid and non-paid)
- Lead Data Acquisition projects. Interface with cross functional teams at Colgate, agency partners and tech vendors to ensure the correct implementation for data gathering, accurate analytics and reporting.
- Collaborate in Media audience creation and programmatic buying initiatives.
- Develop audience insights from various 1st, 2nd and 3rd party data sets to drive Colgate’s vision for digital targeting, content development/personalization, and media recommendations
- Leverage consumer insights to better segment, target and reach potential consumers
- Meet Regional Team to ensure guidelines alignment across the region
- Identify trends and behavior in website traffic, customer reviews/ratings, social sentiment and media performance for analysis and action
- Strong analytical skills and a data-driven approach to problem-solving is a must for this role.

**Range of Qualifications**
- Bachelor’s degree in Marketing, Advertising, Communication, Business Administration, Information Technology, Computer Science, or any other related field. The equivalent of the same in working experience is also acceptable.
- 3+ years work or equivalent relevant experience in digital media analytics at an agency, advertiser, publisher/technology firm or relevant marketing organization.

**Specific functional experience and technical skills**:

- Data Analytics: EXCEL (V/B macros), Data Studio, Google Sheets, Google Analytics; Facebook Business Manager and similar platform analytics tools
- Experience on programmatic buying, DMP and DSP (as DV360, Verizon, etc)
- Familiarity with CRM platforms and tools
- Understanding of CRM practices and project implementation
- Extensive knowledge of remarketing and retargeting tactics.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

  • Salesforce Marketing Cloud Specialist and CRM Professional

    hace 6 días

    Buenos Aires, Buenos Aires C.F., Argentina InTalent Asia A tiempo completo

    We are seeking a talented Salesforce Marketing Cloud Developer and CRM specialist to join our team at InTalent Asia, a leading recruitment partner in Sri Lanka.**Job Overview:**The successful candidate will have the opportunity to work on exciting projects in the technology sector, leveraging their expertise in Salesforce APEX development to drive business...

  • Junior CRM Specialist

    hace 4 semanas

    Buenos Aires, Argentina NA-KD A tiempo completo

    Are you passionate about CRM and eager to join a diverse team on an exciting journey? We invite you to become a key player in shaping our CRM Channel and enhancing our customer communication.Junior CRM SpecialistAs a Junior CRM Specialist at NA-KD, you'll work closely with our CRM Specialist and have the opportunity to influence one of our most vital...

  • Data Engineer SR

    hace 6 meses

    Buenos Aires, Argentina NTT DATA A tiempo completo

    Job Description NTT DATA somos todas las personas que la formamos. Un equipo de más de 190.000 profesionales, tan diverso cómo diversos son los 50 países en los que estamos presentes y los diferentes sectores en los que desarrollamos nuestra actividad; telecomunicaciones, entidades financieras, industria, utilities, energía, administración pública y...

  • CRM & Email Marketing Specialist

    hace 2 semanas

    Buenos Aires, Argentina i1x Venture Studio A tiempo completo

    CRM & Email Marketing Specialist (HubSpot Expert)Remote | Performance-Based | B2B Focus Transform Complex HubSpot Implementations into Growth Engines About The Role: Looking for a HubSpot specialist who can architect and optimize complete marketing automation solutions for B2B clients. More than just an admin - we need a strategic thinker who can translate...

  • CRM Consultant Sr

    hace 6 meses

    Buenos Aires, Argentina Axxon Consulting A tiempo completo

    **CRM Consultant Sr - JOIN US!** ¿Te gustaría ser artífice de la** #transformacióndigital**?** **Potencia tu talento y convertite en un **#Axxoner** - **Sobre vos**: - Experiência en consultoría y análisis de procesos con CRM Dynamics 365. - Experiência con los siguientes módulos: Customer Service, Sales y Marketing. - Ingles Avanzado (Deseable) -...

  • Salesforce CRM, Sr. Associate

    hace 4 meses

    Vicente López, Buenos Aires, Argentina Biogen A tiempo completo

    **Job Description** About This Role** The Salesforce CRM, Sr. Associate is responsible for working with internal key business stakeholders provide business-oriented reports, KPI’s and analytical capability in order to drive increased understanding of the market and relevant insights that will help drive business objectives. The Sr. Associate will be...

  • Desarrollador/a de Aplicaciones Java Sr/Sr

    hace 4 semanas

    Buenos Aires, Buenos Aires C.F., Argentina NTT DATA A tiempo completo

    Descripción del Puesto En NTT DATA estamos buscando a un/a Desarrollador/a de Aplicaciones Java Sr/Sr para unir nuestro equipo de expertos en tecnología. Responsabilidades: Diseñar y desarrollar aplicaciones de alta calidad. Garantizar un código limpio y mantenible. Colaborar con otros equipos para alcanzar objetivos comunes. Mantenerse al día con las...

  • CRM Growth Specialist

    hace 4 semanas

    Buenos Aires, Buenos Aires C.F., Argentina BlueThrone A tiempo completo

    About the Role:We are seeking a seasoned Growth CRM Manager to spearhead our social discovery app's customer relationship marketing efforts. As a key member of our growth team, you will be responsible for developing and executing CRM strategies to drive user engagement, retention, and monetization.Key Responsibilities:Design and execute end-to-end CRM...

  • CRM Content Specialist

    hace 4 semanas

    Buenos Aires, Buenos Aires C.F., Argentina Ocean Finance A tiempo completo

    About Ocean FinanceWe're a financial wellbeing service dedicated to empowering our members to achieve their financial goals. Our mission is to help people improve their financial wellbeing, empowering them to access, manage, protect, and grow their money.About the RoleWe're looking for a CRM Content Specialist with personal finance experience and an...

  • CRM & Automation Specialist

    hace 4 semanas

    Buenos Aires, Argentina Tropicfeel A tiempo completo

    Your OpportunityTropicfeel was born in 2017 to change how we travel by giving modern-day travelers the inspiration and innovation they need to lead an authentic and purposeful lifestyle. We’re not just gear suppliers that love to travel—we’re also people that look to inspire conscious exploring across our planet. Every action we take, and product we...

  • Analista Sr. de CRM

    hace 6 meses

    Buenos Aires, Argentina British American Tobacco A tiempo completo

    **BAT es una empresa global, líder en bienes de consumo.** **Estamos en más de 180 países, tenemos más de 53.000 empleados en todo el mundo y estamos evolucionando a un ritmo como ninguna otra organización. Somos **EMPODERADOS, RÁPIDOS, VALIENTES, DIVERSOS Y RESPONSABLES.** **Estos son los principios que dan forma a nuestra conducta diaria y son la...

  • Sr. CRM Business Analyst

    hace 4 semanas

    Buenos Aires, Argentina Mindtech A tiempo completo

    **Mindtech **es la puerta de entrada a proyectos tecnológicos emocionantes e impactantes. Nos especializamos en vincular el talento latinoamericano con oportunidades globales. Nuestro enfoque rápido y eficiente garantiza que nuestros clientes reciban un servicio excepcional y soluciones innovadoras. Con un equipo diverso de más de 70 profesionales...

  • Developer CRM Sr

    hace 5 meses

    Buenos Aires, Argentina Web: A tiempo completo

    Descripción del empleo: **_StaffRock IT_**_, compañía que brinda el servicio de Staff Argumentation de Perfiles IT para acompañar a nuestros clientes en su evolución digital; sin importar en qué lugar se encuentren ni en qué punto del proceso de transformación estén._ - Hablar un mismo idioma nos ha permitido comprender al cliente y, también, a...

  • Data Steward for CRM Initiatives

    hace 2 meses

    Buenos Aires, Argentina Kimberly-Clark A tiempo completo

    You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking...

  • Global Data Operations Specialist

    hace 1 mes

    Buenos Aires, Buenos Aires C.F., Argentina SAP A tiempo completo

    About the RoleWe are seeking a highly skilled Global Data Operations Specialist to join our team at SAP. As a key member of our Intelligent Data Management organization, you will play a vital role in delivering trusted product data to the business.Key ResponsibilitiesRespond to requests from our lines of business concerning product data topics, resolving...

  • Desarrollador/a Java Ssr/Sr

    hace 1 mes

    Buenos Aires, Argentina NTT DATA A tiempo completo

    Descripción del Puesto En NTT DATA estamos buscando un/a Desarrollador/a Java Ssr/Sr para unirse a nuestro equipo. Responsabilidades Diseñar y desarrollar aplicaciones. Garantizar un código limpio y mantenible. Utilizar buenas prácticas para mejorar el rendimiento y la eficiencia de las aplicaciones. Colaborar con otros equipos. Mantenerse al día con...

  • Data Integration Specialist

    hace 1 mes

    Buenos Aires, Argentina ISR Division Systems, LLC A tiempo completo

    Job Title: Data Integration SpecialistWe are seeking a highly skilled Data Integration Specialist to join our team at ISR Division Systems, LLC. As a Data Integration Specialist, you will be responsible for leading the integration of data from various sources, ensuring that it is accurate, timely, and consistent.Key Responsibilities:Lead the data integration...

  • ▷ (Urgente) Security Specialist

    hace 2 meses

    Buenos Aires, Argentina Logicalis Group (DE) A tiempo completo

    ¿Querés ser parte de nuestro equipo de #ArchitectsOfChange? Somos arquitectos del cambio. Ayudamos a las organizaciones a tener éxito en el mundo digital. Como proveedor global de servicios tecnológicos, ofrecemos servicios gestionados digitales de nueva generación para proporcionar a nuestros clientes visibilidad en tiempo real y conocimientos...

  • Sr Lab Tech Specialist

    hace 4 días

    Buenos Aires, Argentina IQVIA A tiempo completo

    The **Sr Lab Technical Specialist** acts as a technical lead to perform and monitor the performance and reporting of laboratory assays. - **CV must be submitted in English.** **Essential Functions** - Leads and develops the execution of local laboratory technical support, communicates with and provides guidance and relevant test data to stakeholders. -...

  • Data Insights Specialist

    hace 2 semanas

    Buenos Aires, Buenos Aires C.F., Argentina Publicis Groupe A tiempo completo

    OverviewPublicis Groupe, a leading media agency, is seeking an experienced Data Insights Specialist to join their team. This role plays a crucial part in creating value for clients through strategic data analysis and insights.