Digital Strategy Specialist

hace 5 meses

Buenos Aires, Argentina VML A tiempo completo

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**Who we are looking for**:
At VML we believe that products are not simply apps or websites that solve functional problems for customers. They are the consumer experiences that personify and differentiate our client's brands.

We are looking for a Digital or Data Strategy Lead who will work closely with data & analytics teams, CX/UX, designers and Content and Authoring strategists to create impact, integrated, and measurable strategic plans for Coca-Cola regional initiatives of CRM and data gathering. You are a thought leader who find the best approach to clearly present data that drives innovation. You uncover cultural insights that surface opportunities and meaning for brands, and create detailed, yet simple presentations that tell stories and provide recommendations that contribute to the strategic direction of client work..

**What you'll do**:

- Build CRM & Loyalty strategies, considering short, mid and long-term roadmap.
- Data Acquisition or Enrichment strategy build, aligned with value segments definition.
- Synthesize insights from myriad sources to identify the most valuable opportunities.
- Defining multichannel strategy (through digital and transactional channels)
- Marketing automation strategy definition, identifying opportunities to create automated communication journeys.
- Planning our test and learn approach, including A/B tests or best ways to show impact on brand objectives and KPIs.
- Design and facilitate workshops with clients to cocreate or localize their CRM strategy.
- Conduct competitor or trend analysis. Conduct in-depth interviews with target customers to understand their needs, pains and expectations regarding their relationship with brands.
- Collaborate with Data team on Reporting, analyzing performance of CRM/media campaigns strategies, and translating results into actionable insights through a clear storytelling.
- User Journey mapping.

**Who you are**:

- Has experience working with multi-channel ecosystems to create seamless experiences across channels.
- Appreciates the value of data and creative thinking to inform and accelerate, bringing your strategy to life.
- Has a growth mindset and an insatiable appetite for learning.
- Self-starter who can operate autonomously and is resilient in a dynamic environment.
- Has exceptional presentation and storytelling skills.
- Has a high level understanding of CRM tools and technologies (Salesforce Marketing Cloud)

**What you'll need**:

- 5+ years of experience in a related role, developing relationship, loyalty and membership strategies for big companies.
- Probed experience on CRM programs/initiatives strategic development, progressive profiling and data enrichment initiatives.
- A Bachelor's degree in marketing, economics, social sciences or engineering.
- Being Advanced in English.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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