Digital Strategy Senior Manager Latam

hace 7 meses

Capital Federal Buenos Aires, Argentina The Coca-Cola Company A tiempo completo

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.

As a Digital Strategy Senior Manager, you will be responsible for connecting the Digital Transformation projects in Latin America (3 Operations, 30+ Countries, more than 10 Bottlers, including 2 of Top bottlers worldwide) with the core business.

In this position, you will be acting as a consultant/partner for the Digital team and creating a strong value exchange between the core and the edge by:

- Nurturing with data/insights from the different markets
- Creating frameworks of thinking to better organize the transformational initiatives
- Linking the initiatives/programs development with the LATAM Operating Unit planning process and routines (e.g.: Long Range Plans, Annual Business Plan deployment process)
- Reporting performance and understanding risks and opportunities to recommend course correction and challenging Digital Online-To-Offline team to reach ambitious targets

This role will be reporting to Digital Strategy LATAM Director and will be part of Digital Online-to-Offline LATAM Extended Leadership Team working directly day-to-day with Digital Online-to-Offline LATAM VP.

Flexible Location within Argentina, Brazil, Chile and Mexico

**What You’ll Do for Us**:

- Guide the Digital team in creating a short and long-term strategy path
- Provide Business Intelligence consultancy solutions within the Digital business spectrum
- Identifying risks and opportunities for digital business growth
- Explore innovation through Advanced analytics / AI to generate business insights
- Linking the Digital solutions to the Core Marketing/ Commercial/ Franchise strategies and plans
- Communicate internally with the Digital community and connecting back to the core functions
- Align with Franchise Integration leaders on the best connection with Bottling groups (Forums, stakeholders, etc.)
- Briefing for data/insights solutions with Platform Services and External partners
- Ensure alignment with Online-To-Offline Central Team in terms of Long-Range Plans/ Annual Business Plan/ Performance understanding
- Work very close to Digital Finance to ensure alignment and holistic business point of view
- LATAM President’s Office, Strategy & Finance - Leading key routines & strategy communication

**Qualifications & Requirements**:

- Bachelor's degree required. MBA degree desirable.
- +8-10 years of Business and/or functional experience in Strategy or Business Intelligence area. Ideally to have experience on Digital Transformation/Commerce projects (B2B/D2C/B2C) or Digital Marketing.
- Knowledge about syndicated market sizes and business intelligence sources (Euromonitor, eMarketer, Digital communities)
- Analytics and reporting solutions know-how. Translate numbers into business impact situations.
- Storytelling champion to simplify and translate technical/technology language into business language
- Problem framing and solving capabilities
- Ability to manage conflicts
- Communication skills - assertive & bold. Influence skill is a must
- Work as a network - Team player
- Agile/Scrum/Design thinking mastery to guide the teams to projects completion

**What We Can Do for You**:

- ** Strategic Vision of Digital Area**:You will be a key partner for the Digital Team, actively supporting the development and execution of our Growth Strategy for the Offline to Online (O2O) channel.
- **Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuze tea and more
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:

- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Skills**

User Experience (UX); Influencing; Business Process Modeling; Microsoft Azure Databricks; DevOps; Enterprise Architecture Framework; Agile Methodologies; Data Flow Diagrams; Human Insights; Microsoft Office; Communication; Digital Transformation; Influence; Change Management; Cloud Platform
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our cult

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