Marketing Coordinator

hace 3 semanas

Buenos Aires, Argentina MSC Cruises A tiempo completo

In line with company guidelines and performance the Marketing Coordinator coordinates, prepares and optimizes B2B & B2C content marketing as well as organizes B2B & B2C events.
- Graduated in Marketing, Communications, Advertisement, or related areas.
- Fluent oral and written English.
- Very good communication skills (written and spoken).
- Well organized and able to work under pressure.
- Ability to manage multiple priorities and stakeholders and to coordinate complex tasks.
- Strong analytical and problem solving skills.
- Strong time management and team working skills.
- Experience with team management.
- Customer and solution orientated.
- Desirable work experience of +3 years in functions or activities related such as: marketing and advertisement.
- General coordination of the marketing department.
- Ensure that the B2B & B2C channel follows corporate and brand guidelines.
- Analyze trends, competitors and consumers’ profiles.
- Support Marketing team in creating and in delivering multi-channel campaigns on time and on budget, work across an organization to collect information and to share to the relevant stakeholders.
- Brief internal and external agencies in creating marketing materials, including sales and product collateral, ensuring brand guidelines are met, delivering campaigns on time and on budget (briefing, scheduling, follow-up).
- Ensure that partners executions are in line with marketing strategies and brand guidelines.
- Monitor in-market processes with external third parties to ensure respect of deadlines for key campaigns.
- Coordinate with the external agencies the adaptation of global marketing projects.
- General agency coordination of PR, advertising and social networks.
- General approval of content to be published on all channels.
- Coordination, creation and optimization of content management (B2B & B2C).
- Optimization of the target group approach (briefing creation) on all relevant digital channels, including landing pages, in cooperation with the international teams and external agencies.
- Regular analyses and reporting of the campaigns based on the defined KPIs.
- In collaboration with the Marketing Manager:

- Create and maintain the marketing plan,
- Coordination & controlling of the marketing budget.
- Annual planning of promotions and activations.
- Metric analysis; CRM and campaigns in general.
- Coordination of events and special activations.
- Layout, planning, execution and results of product and campaign activations.
- Planning, execution, and approval of media plans for performance campaigns.
- Collaboration with the creation of the annual marketing budget.VISA REQUIREMENTS (if any)

Argentinian Visa and right to work in Argentina.

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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