Product Marketing Coordinator

hace 2 semanas

Buenos Aires, Argentina VirginPulse A tiempo completo

Overview:
**Now is the time to join us**

At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.

**Responsibilities**:
**Who are you?**

We are seeking a detail-oriented and highly organized Product Marketing Coordinator to join our dynamic marketing team. As a Product Marketing Coordinator, you will play a crucial role in managing our product launch website, content management system, and Request for Proposal (RFP) proposals.

**In this role you will wear many hats, but your knowledge will be essential in the following**:

- Manage and coordinate the development and maintenance of the product launch website, ensuring that all information and resources are up-to-date, accurate, and accessible.
- Collaborate with cross-functional teams, including product management and marketing, to obtain necessary information on new and existing products for the website.
- Update and optimize website content, including product descriptions, images, videos, and other relevant resources, to effectively showcase our products and drive engagement.
- Monitor website performance using analytics tools to identify areas for improvement and make data-driven recommendations to enhance the user experience.
- Support uploading and refreshing of product marketing material on the content management system (Seismic), ensuring that all content is properly organized, tagged, and optimized for searches.
- Coordinate updates to product-related content in RFP proposals, working closely with the commercial enablement, product management and marketing teams to ensure responses are accurate and compelling.
- Conduct market research and competitive analysis as needed to support product marketing strategy and decision-making.
- Collaborate with marketing team and commercial enablement to ensure all marketing collateral, website design, and proposals are aligned with brand guidelines and company standards.
- You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in._

Qualifications:
**What you bring to the Virgin Pulse team**

**You also take pride in offering the following Core Skills, Competencies, and Characteristics**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in product marketing, digital marketing, or a related role.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Experience managing websites, content management systems, and/or e-commerce platforms.
- Familiarity with HTML, CSS, and content management systems (e.g., WordPress, Drupal).
- Excellent written and verbal communication skills, with a keen eye for detail and a strong command of grammar and punctuation.
- Ability to analyze data and interpret insights to drive marketing strategy and website optimization.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and collaboration tools.
- Experience working with RFPs and proposal management is a plus.
- Basic understanding of SEO and content marketing best practices.
- Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.

LI-REMOTE & INDIVIDUAL HASHTAGS HERE
**_remove if not needed_**

**Why work at Virgin Pulse?

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