Associate Product Marketing Manager
hace 5 meses
**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience.
- Less than 3 years of full time work experience.
- Ability to communicate in English and Spanish fluently to engage with local stakeholders.
**Preferred qualifications**:
- Experience in developing and understanding strategy.
- Knowledge of Google's products and the technology industry.
- Ability to think across disciplines, industries, cultures, and scenarios, with a global mindset.
- Ability to be comfortable with ambiguity and agility.
- Excellent program management and communication skills.
- Passion for marketing, brand management, strategy consulting, agency, technology, or a related field.
**About the job**:
As an Associate Product Marketing Manager (APMM), you will be part of the APMM program, Google’s global program for early career marketers. You will work on priority marketing projects in the organization, develop a breadth of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to the core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
In this role, you will be assigned projects within the LATAM marketing organization supporting their business goals. You will make direct contributions under the scope of a larger project, with general guidance such as represent the user in the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among goal segments. You will drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, and/or manage campaigns and programming..
This role is not eligible for immigration sponsorship.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
**Responsibilities**:
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
- Assist in developing programs aimed at acquiring customers (e.g., business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
- Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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