Product Marketing Manager
hace 2 semanas
**Location**: (Remote)
**Benefits**: Paid time off, Paid sick leave, paid holidays.
**Overview**:
Patexia, an intellectual property services company, is actively seeking a motivated and hands-on **Product Marketing Manager (LATAM) **to launch and develop our early marketing activities. In your role bridging our Marketing, Sales, and Product activities, you will be responsible for managing various projects including the creation of website content and sales enablement materials, overseeing the implementation of an effective SEO strategy (with the support of an external agency), managing and sending monthly newsletters, and posting on social media.
**Key Responsibilities**:
- Strategy & Positioning:
◦ Assist with establishing the differentiation, ICPs, and value proposition of Patexia’s products, and implement these elements across all messaging and communication streams.
- SEO Project Management:
◦ Work alongside an external agency to oversee the execution of a comprehensive SEO strategy to increase organic traffic and improve search engine rankings.
- Website Management:
◦ Work alongside UX and Engineering Teams to build and manage new website pages.
- Social Media Management:
◦ Manage social media channels (e.g., Twitter, LinkedIn) to increase brand awareness, drive traffic, and foster engagement.
◦ Develop social media content calendars, create engaging posts, and interact with followers to build meaningful relationships.
◦ Monitor social media metrics, track campaign performance, and adjust strategies to achieve marketing objectives.
- Content Management:
◦ Develop and maintain a comprehensive content calendar aligned with marketing goals, product/feature launches, and seasonal trends.
◦ Coordinate content creation efforts across teams, including blog posts, articles, videos, infographics, and sales enablement materials.
◦ Ensure content is optimized for SEO, reflects brand voice and messaging, and resonates with target audiences.
**Qualifications**:
- Minimum of two years of start-up experience.
- Proficiency in web analytics tools (e.g., Google Analytics) and basic UX/UI design principles. Experience with WordPress preferred.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage audiences across various channels.
- Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions across the customer journey.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
Pay: Up to $2,000.00 per month
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