Affiliate and Influencer Community Manager

hace 3 meses

Buenos Aires, Argentina Natural Cure Labs A tiempo completo

**This is a fully remote role. Excellent English required.**

**About Natural Cure Labs**:
Natural Cure Labs (operating as Palmara Health and VitaTails brands) manufactures and sells dietary supplements in the United States made from naturally derived ingredients. Our research-backed products focus on immune support and encourage healthy living and holistic wellness. All products offer “clean label” ingredients ensuring vegan, non-GMO, gluten free, and additive free formulas. Our commitment is to quality, transparency, and research.

**Natural Cure Labs Mission**:
Empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research.

**Natural Cure Labs Vision**:
To enable a culture of wellness, where individuals make informed choices and have access to natural alternatives to achieve their health goals.

To be an authoritative leader in natural supplements, setting the standard for quality, efficacy, and compliance.

**Affiliate Program Manager Success Scorecard**:

- 20 Affiliates trained and onboarded per week (TikTok and GoAffPro)
- # new content produced and posted per week (videos, posts, etc)
- # of compliance issues
- # of affiliates contacted 1:1 per week
- $ revenue per influencer (as a percentage of total influencers)
- % of active Affiliates, as measured by tagged videos

**What success looks like**:

- Revenue Growth via Affiliates: Drive sales and revenue via affiliates, influencers, and content creators, consistently increasing revenue generated through affiliate links and influencer promotions (cross-platform).
- Expansion of Affiliate Network: Continuously grow the and educate the affiliate network, onboarding new influencers regularly and keeping existing affiliates engaged and active.
- High Quality Affiliate Content and Conversion Rates: cultivate relationships with affiliates and influencers who produce content that resonates with their audiences, resulting in high engagement rates and conversion rates.
- Affiliate Motivation and Incentives: Increase affiliate engagement through incentives, promotions, rewards, and other structured programs.
- Affiliate Compliance Monitoring: Ensure that all influencers and content creators adhere to compliance guidelines and represent the brand positively, protecting its reputation and maintaining trust with customers.
- Monthly Affiliate Campaigns: Runing end-to-end monthly Affiliate campaigns and contests to improve content production, click-through rates, conversion rates, and ROI
- Trend Analysis and Best Practice Identification: Stay current in trends, hashtags, music, best practices, platform changes, and evolving consumer expectations, adapting the affiliate/influencer program accordingly to remain effective and competitive.

**Primary Role Objectives**:

- Establish and run a formal, scalable, and effective affiliate onboarding and support program to onboard, train, motivate, and support affiliates who support the brand via content creation (via Upfluence, Euka.ai, TikTok Open Collab, and other tools)
- Support Affiliate relationships via “Tiers” with the most critical and high performing affiliates receiving “white glove” treatment (weekly check-ins, content support, content boosting, etc) and other tiers receiving appropriate support to encourage growth.

**Regular Role Activities**:

- Identify high performing TikTok content and best practices to disseminate these to other affiliates and “boost” content via paid ads (ie: Spark Ads) to ensure the best content is being produced and popularized.
- Support Targeted and Open Collab opportunities on TikTok
- Manage monthly Affiliate payouts and notices via GoAffPro
- Research new Affiliate management tool opportunities
- Support Affiliate sample requests and associated follow-ups
- Results tacking, scorecard management, and communication - both internally and externally with Affiliates
- Weekly performance check-ins with the team
- Collect and recommend content to boost via TikTok Spark Ads
- Affiliate “customer support” - answering questions, providing guidance, troubleshooting
- Affiliate communications - incentivizing, encouraging, and ensuring ongoing engagement and strong relationships

**Key Skills**:

- Communication - Excellent written and verbal English communication skills
- Relationship building - Ability to build and maintain strong relationships with influencers (communication, negotiation skills, and empathy)
- Marketing - Understanding of influencer marketing trends, best practices, and platforms (including TikTok, Instagram, YouTube, etc)
- Analytical skills - ability to read, interpret, and act on data from various platforms
- Creative Problem-Solving - troubleshooting issues, optimizing campaigns, taking advantage of emerging opportunities
- Project Management - setting timelines, managing budgets, and collaboration
- Compliance knowledge - to help keep us within FTC and FDA guidelines
- Attention to Deta

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