CRM Executive
hace 2 semanas
BetWarrior is a leading online gaming and sports betting platform committed to delivering exceptional entertainment experiences. With a focus on transparency, safety, and responsible gaming, BetWarrior continuously innovates to engage and retain players while fostering a dynamic, customer-centric approach. As a fast-growing brand in the gaming industry, BetWarrior is dedicated to cutting-edge CRM strategies that enhance player engagement and build long-term loyalty.
Role OverviewBetWarrior is looking for a CRM Executive to develop and implement automated marketing journeys, optimize customer engagement, and drive long-term retention. This role requires a data-driven mindset, technical expertise in CRM tools and automation, and the ability to translate player behavior into effective marketing strategies. The ideal candidate will play a key role in shaping customer interactions and ensuring seamless execution of campaigns.
What You'll Do:- Develop and implement CRM strategy, including email set-up and management of automated journeys.
- Act as the technical expert for marketing automation programs within the business.
- Set up and use behavioural triggers and personalisation to drive customer responses.
- Drive purchase behaviour to increase order values and broaden the product repertoire.
- Engage in strategic thinking to revolutionise processes while being ready to roll up your sleeves and get to work.
- Translate branding understanding into key messages to nurture customers and build brand advocacy.
- Communicate effectively with other areas of the business to bring others on the journey.
- Evaluate campaigns and translate insights into future action.
- Study customer data to personalise and shape campaigns.
- Experience in CRM / Email marketing roles.
- Ability to orchestrate multiple campaigns simultaneously and move customers through different automations.
- Experience in implementing a large volume of complex trigger-based automated email campaigns.
- Familiarity with the betting industry is a big plus.
- Knowledge of machine learning and intelligent content.
- Strong data analytics and reporting skills.
- Solid stakeholder management abilities to work with adjacent teams.
- Experience working smoothly with remote teams in different time zones.
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