Data & CRM Sr Specialist
hace 2 semanas
No Relocation Assistance Offered 154583 - Buenos Aires, Buenos Aires, Argentina
The Data & CRM Sr Specialist drives the marketing's communication performance through initiative/campaign driven results and multiple touchpoints measurement and attribution across the conversion funnel. This role will have overall responsibility in leading all digital data & analytics programs. Has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver personalized consumer experiences through multiple digital communication channels with a vision of winning consumer loyalty and increasing their lifetime value to the business. Success in this role requires not only expertise in data and analytics skills but also in Digital Media Buying (Social - Programmatic) and CRM (Consumer Relationship Management), strong communication skills, initiative and demonstrated experience in working with cross functional teams. Join us and be part of our mission to deliver exceptional customer experiences globally.
ResponsibilitiesThe Data & CRM Sr. Specialist plays an important role in the Digital Transformation process the company is going through.
- Manages digital projects that combine creativity, online promotions, high quality acquisition programs, campaigns, and activities across the business's online platforms.
- Collects and examines consumer insights to develop creative marketing acquisition tactics.
- Develop CRM data activation frameworks, roadmaps and guidelines from a portfolio perspective. Orchestrate and work with all parties involved - Brand Managers, creative agency, media, CRM agency, to establish, monitor and review deliverables.
- Analyzes the performance of those CRM promotions to generate learnings & insights for future campaigns.
- Develop lifetime-value based segmentation of users that can be used across all channels (paid and non-paid).
- Lead Data Acquisition projects. Interface with cross functional teams at Colgate, agency partners and tech vendors to ensure the correct implementation for data gathering, accurate analytics and reporting.
- Collaborate in Media audience creation and programmatic buying initiatives.
- Develop audience insights from various 1st, 2nd and 3rd party data sets to drive Colgate's vision for digital targeting, content development/personalization, and media recommendations.
- Leverage consumer insights to better segment, target and reach potential consumers.
- Meet Regional Team to ensure guidelines alignment across the region.
- Identify trends and behavior in website traffic, customer reviews/ratings, social sentiment and media performance for analysis and action.
- Strong analytical skills and a data-driven approach to problem-solving is a must for this role.
- Bachelor's degree in Marketing, Advertising, Communication, Business Administration, Information Technology, Computer Science, or any other related field. The equivalent of the same in working experience is also acceptable.
- 3+ years work or equivalent relevant experience in digital media analytics at an agency, advertiser, publisher/technology firm or relevant marketing organization.
Specific functional experience and technical skills- Data Analytics: EXCEL (V/B macros), Data Studio, Google Sheets, Google Analytics; Facebook Business Manager and similar platform analytics tools.
- Experience on programmatic buying, DMP and DSP (as DV360, Verizon, etc).
- Familiarity with CRM platforms and tools.
- Understanding of CRM practices and project implementation.
- Extensive knowledge of remarketing and retargeting tactics.
Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
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