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Oliver Latin America seeks a highly skilled Content Manager - CRM Specialist to support and manage the creation, curation, and optimization of content within our CRM system. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, and 3-5 years of experience in content management, preferably within a CRM or digital marketing environment.
Main Responsibilities- Develop and execute a content management strategy aligned with CRM goals, enhancing customer experience across various lifecycle stages.
- Manage and maintain a centralized content library, ensuring easy accessibility for internal teams (marketing, sales, and support).
- Create and edit CRM content including email templates, landing pages, campaign materials, and customer journey assets.
- Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
The Content Manager - CRM Specialist will work closely with marketing, sales, and customer service teams to ensure all customer touchpoints are aligned with our brand voice and contribute to a seamless customer journey.
