CRM Data Manager
hace 6 días
Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias internas, como así también ecosistemas de marketing a medida para las distintas marcas con las que trabajamos. Actualmente, contamos en nuestro haber con más de 300 clientes, situados en más de 40 países. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impactan de forma positiva en el público.
Como parte de The Brandtech Group, estamos a la vanguardia del desarrollo de la tecnología a través de la IA más avanzada para revolucionar la forma en que creamos y realizamos nuestro trabajo. Nuestras soluciones de IA mejoran la eficiencia, despiertan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.
CRM Data Manager
Location: Argentina, remote
Position Overview
We are seeking a highly skilled CRM Data Manager to support and manage the creation, curation, and optimization of content within our CRM system. The ideal candidate will work closely with marketing, sales, and customer service teams to ensure that all customer touchpoints are aligned with our brand voice and contribute to a seamless customer journey. You will also be responsible for maintaining the content library, ensuring all assets are current, relevant, and strategically integrated within the CRM to maximize engagement, retention, and conversions.
Key Responsibilities:
Content Strategy & Management:
- Develop and execute a content management strategy aligned with CRM goals, enhancing customer experience across various lifecycle stages.
- Manage and maintain a centralized content library, ensuring easy accessibility for internal teams (marketing, sales, and support).
- Create and edit CRM content including email templates, landing pages, campaign materials, and customer journey assets.
Content Optimization:
- Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
- Implement A/B testing strategies to improve content effectiveness across email campaigns, customer journeys, and landing pages.
Collaboration:
- Support oversight and management of larger content manager team.
- Partner with the marketing team to ensure content aligns with brand messaging and corporate initiatives.
- Work with data analysts to extract insights and adapt content strategies accordingly.
- Collaborate with the sales and support teams to ensure content supports their objectives and meets customer needs.
CRM Integration & Maintenance:
- Ensure all content is properly tagged, categorized, and integrated into the CRM system to support targeted marketing campaigns and personalized customer experiences.
- Maintain up-to-date documentation on CRM content processes, best practices, and guidelines.
Quality Assurance:
- Perform regular audits of the CRM content to ensure accuracy, relevance, and compliance with legal and brand guidelines.
- Review and update existing content to ensure it reflects the latest product information and brand positioning.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in content management, preferably within a CRM or digital marketing environment.
- Strong understanding of CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.) and experience with content management tools.
- Excellent written and verbal communication skills in Spanish and English with strong attention to detail.
- Experience working with cross-functional teams and managing content projects from ideation to completion.
- Analytical mindset with experience in using data to inform content strategy and decisions.
- Familiarity with A/B testing, email marketing strategies, and customer segmentation techniques.
Preferred Skills:
- Knowledge of CMS platforms like Knak or Stensul or ESP like Oracle's Responsys or Eloqua are major bonuses.
- Experience with marketing automation tools and personalization techniques.
- Basic HTML/CSS skills for email and web content formatting.
- Knowledge of SEO best practices for optimizing content across customer touchpoints.
#OLATAM #ReqID12086
Nuestros valores dan forma a todo lo que hacemos, puntualizando:
- Ser ambiciosos para alcanzar el éxito.
- Ser imaginativos para superar los límites de lo posible.
- Ser inspiradores para realizar un trabajo innovador.
- Estar siempre aprendiendo y escuchando para comprender.
- Estar enfocado en los resultados para superar las expectativas.
- Ser activamente pro inclusivos y antirracistas en nuestra comunidad, clientes y creaciones.
OLIVER, que forma parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y se compromete a crear entornos de trabajo inclusivos en los que se motive a todos los empleados a alcanzar su máximo potencial, valorando y respetando las diferencias individuales. Todos los candidatos serán tenidos en cuenta sin distinción de raza, etnia, religión, sexo, orientación sexual, identidad de género, edad, neurodivergencia, estado de discapacidad o cualquier otra característica protegida por la legislación local.
OLIVER ha establecido ambiciosos objetivos medioambientales en torno a la sostenibilidad, con objetivos de reducción de emisiones basados en la ciencia. Colectivamente, trabajamos para cumplir nuestra misión, integrando la sostenibilidad en todos los departamentos y en todas las fases del ciclo de vida de los proyectos.
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