Manager Brand Communications Fashion
hace 2 semanas
Purpose & Overall Relevance for the Organization:
Responsible for planning and implementing the Lifestyle (Originals & Sportswear) Communication strategy to ensure a cohesive approach across all channels, supporting brand and category goals.
Key Responsibilities:
- Create and execute communication strategies for Argentina based on global priorities and local events to enhance brand presence and positioning.
- Collaborate with cross-functional teams and Brand Communications to oversee marketing initiatives and creative output, ensuring consistent brand activation.
- Lead communication campaigns for specific categories to ensure timely delivery of all projects.
- Manage marketing budgets to align with approved plans and global/local priorities.
- Coordinate with internal/external teams and agencies to plan and execute campaigns across all consumer touchpoints.
- Oversee Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Partnerships.
Key Relationships:
- Internal: Local Marketing, Regional BU, Digital activation, Newsroom.
- External: Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.
Requisite Education and Experience / Minimum Qualifications:
- Degree in Marketing or Communication.
- Minimum 5 years' experience in brand communication and marketing, leading teams and executing integrated communication plans.
- Experience in fashion/luxury brands preferred.
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