Manager Brand Communications Fashion

hace 2 semanas


Gobernador Juan E Martínez, Corrientes, Argentina adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

Responsible for planning and implementing the Lifestyle (Originals & Sportswear) Communication strategy to ensure a cohesive approach across all channels, supporting brand and category goals.

Key Responsibilities:

  • Create and execute communication strategies for Argentina based on global priorities and local events to enhance brand presence and positioning.
  • Collaborate with cross-functional teams and Brand Communications to oversee marketing initiatives and creative output, ensuring consistent brand activation.
  • Lead communication campaigns for specific categories to ensure timely delivery of all projects.
  • Manage marketing budgets to align with approved plans and global/local priorities.
  • Coordinate with internal/external teams and agencies to plan and execute campaigns across all consumer touchpoints.
  • Oversee Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Partnerships.

Key Relationships:

  • Internal: Local Marketing, Regional BU, Digital activation, Newsroom.
  • External: Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.

Requisite Education and Experience / Minimum Qualifications:

  • Degree in Marketing or Communication.
  • Minimum 5 years' experience in brand communication and marketing, leading teams and executing integrated communication plans.
  • Experience in fashion/luxury brands preferred.

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