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Marketing Automation Manager
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Cloudbeds provides the platform that powers hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types.
Named the No. 1 PMS and No.1 Hotel Management System by Hotel Tech Report in 2022, Cloudbeds is trusted by properties across the globe for its award-winning front desk, revenue, distribution, guest acquisition and guest engagement solutions seamlessly combined in a single unified system.
Behind the Cloudbeds platform is a growing team of 700+ employees distributed across 40+ countries speaking 30+ languages.From data architects to UX designers, integrations managers to payments experts, former hotel managers to former OTA executives, our team comprises the brightest minds in technology and hospitality working to solve the industry's biggest challenges.
From the beginning, we've believed that our people are our greatest asset, so we founded the company as #RemoteFirst, #RemoteAlways with shared core values that allow our team to thriveThis means we:
- Hire the best people around the world;
- Emphasize the value of results over hours put in;
- Provide flexibility in working hours and locations;
- Foster an inclusive environment that celebrates bold thinking and diverse perspectives;
- Offer open vacation policies, free LinkedIn Learning, and other benefits that promote wellbeing and professional development.
We seek a highly motivated
Marketing Automation Manager with expertise in Demand Generation or Marketing Operations, particularly in optimizing processes, workflows, and systems using Account Engagement (Pardot) and Salesforce.
Your role will be pivotal in managing lead flow, ensuring accurate scoring, and seamless integration with Salesforce, and collaborating closely with Sales, Marketing, CS and IT teams to maintain efficiency.
Your analytical skills, attention to detail, professionalism, and teamwork are paramount for success in this position, where precision and collaboration converge to drive organizational achievement.
What You Will Do:
- Create and manage SFDC and marketing automation setups for campaign execution and define marketing operations QA process.
- Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce.
- Manage marketing operations projects from initiation to completion, defining project scope, creating project plans, allocating resources, and tracking progress.
- Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
- Create and document all marketing operations processes and workflows.
- Communicate project outcomes, key insights, and recommendations to stakeholders at all levels of the organization.
- Develop reporting for funnel optimization and ROI forecasting.
You'll Succeed With:
- 4+ years experience of managing MAP (Marketing Automation Tools) and allround Marketing Tech stacks
- 4+ years of Salesforce and Account Engagement (Pardot) experience. Salesforce Admin or Pardot Consultant certification is a plus
- Ninjalike efficiency in Excel/Spreadsheet
- Experience with Tableau CRM Analytics is Preferred but not mandatory
- Deep understanding of digital user behaviors and interactions with Website and other components of marketing funnels (MAP, CRM).
- Experience in data hygiene and Merging and Deduplication Strategy in MAP and CRM
- Ability to successfully define outcomes, manage expectations, manage crossfunctional initiatives and meet deadlines based on project requirements
- Medium experience with analyzing marketing data
- Exceptional oral and written communication skills (both instructional and Informational business writing)
- Ability to successfully define outcomes, manage expectations, manage crossfunctional initiatives and meet deadlines based on project requirements
- A great team player
Education & Experience:
- Bachelors degree preferred
- 24 Years of experience
- Account Engagement (Pardot) Certified and Salesforce Admin preferred but not mandatory. Hubspot certifications will also be taken into consideration.
Our company culture supports flexible working schedules with an open Paid Time Away policy and gives all team members the opportunity to travel and work remotely with great people.
If you think you have the skills and passion, we'll give you the support and opportunity to thrive in your career.
If you would like to be considered for the role, we would love to hear from youCompany Awards to Check Out:
- Best Places to Work | HotelTechReport
- Best PMS | HotelTechReport
- Technology Fast 500 | Deloitte (2023)
- Fastest Growing Companies | Inc
- Best Startup Employers | Forbes (2022)
- Best Remote Companies to Work | BuiltIn (2022)
- Cloudbeds is proud to be an Equal Opportunity Emp
