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Demand Generation Manager, Latam

hace 3 meses

Buenos Aires, Argentina Payoneer A tiempo completo

Demand Generation Manager, LATAM

Build Your Career | Have Fun | Make a Difference
Payoneer's mission is to empower businesses to go beyond - beyond borders, limits and expectations.

In today's digital world, Payoneer enables businesses of all sizes from anywhere in the world to access new economic opportunities by enabling them to transact globally as easily as they do locally.


Payoneer's digital payments platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from over 200 countries and territories.

Leveraging robust technology, compliance, operations and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions and risk management.

Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the world's leading brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.

This is the perfect opportunity for a Champion customer-centric, strategic, holistic, responsive, efficient, metric-driven, and business results-oriented marketing mindset and practice to drive significant growth in Payoneer's priority markets

You will be responsible for:

  • Lead Demand Generation programs by working closely with the team of local marketers to understand and incorporate market demand and opportunities to deliver impactful and localized demand generation programs for customer growth, focused on the $5K $10K (low touch motion) >$10K/ month ("high value", high touch motion) customer segment to drive Highvalue lead generation (MQLs and SQLs)
  • Develop strategies to acquire, qualify and nurture leads and progress opportunities.
  • Developing a scalable and repeatable model for demand generation across different geographies and segments to generate pipeline growth and highvalue, highquality lead generation that results in Sales Qualified Leads and ultimately first transactions through an omnichannel strategy including but not limited to digital advertising, ABM, social media, SEO, content marketing, partnerships, prospecting, offline marketing, and events.
  • Own campaign execution end to end including creative and copy development, setup, nurture flows, tracking, optimization, and reporting on campaign effectiveness. Working with Performance Marketing to optimize targeting, creative, channels and budget allocation to maximize effectiveness and ROI of digital acquisition marketing
  • Align closely with sales to develop an accountbased marketing plan for key accounts, working to deploy custom multitouch marketing plans
  • Work in close partnership with the sales team to maintain alignment between outbound sales and marketing efforts through ongoing planning, reporting, and feedback and optimization
  • Be the voice of the Latin-American customer and develop targeting strategies, customer insights driven messaging, and creative that resonates with the pain points and needs of our target customers
  • Forecast, measure, and analyze program results to report on performance vs targets, drive continuous improvement and seek to generate new global best practices through experimental efforts

You should come prepared with:

  • 8+ years of handson marketing experience in the region, including:
  • Digital marketing and performance marketing
  • Demand Gen marketing/ management
  • Product marketing
  • Managing external marketing agencies/ contractors
  • Solid understanding of inmarket channels and customer behaviors
  • Proven experience in leading both strategy and execution of ROIbased marketing programs
  • Experience with accountbased marketing strategies, tactics and tools desirable
  • Familiarity with CRM platforms, eg SFDC, Marketo, Eloqua, Hubspot, Pardot
  • Customer obsessed and passionate about developing content that truly targets pain points, inspires engagement and drives lead conversion
  • Strong analytical skills and ability to analyze and report on program effectiveness and ROI
  • Fluent in English with outstanding communication skills, both written and verbal in Spanish and Portuguese
  • Experience working in a global organization across multiple time zones and functions
- #LI-JE1_