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Senior Marketing Operations Manager

hace 4 meses

Buenos Aires, Argentina Level Access A tiempo completo

Responsibilities:

  • Reporting: Report to executives and the board on past results and pipeline and campaign forecasts, e.g. through dashboards and presentations
  • Analysis: Track leading indicators of pipeline generation and program performance and analyze them to understand what's going well and what's not. Develop a realtime operating model to ensure accurate reporting on KPIs, forecasts, and overall marketing data quality
  • Systems: Partner with Leaders to define processes and make recommendations on how systems can embed and measure those behaviors; partner with GTM Systems to implement and handle software that facilitates Marketing Ops activities; partner with Enablement to drive adoption
  • Develop program
- and channel-based success metrics and quality measures, including but not limited to digital, ABM, organic, outbound, etc.

  • Work to ensure data integrity across all platforms; support marketing on data selection for campaigns, lead workflows, custom fields, and overall data management processes and database health.
  • Lead the endtoend process of tracking the demand funnel and operational metrics and delivering regular insights to the business; define delivery techniques to improve the funnel performance for sales management

Processes

  • Attribution: Build and run systems to assist in multitouch, multichannel attribution scenarios, so we can optimize campaigns and spend
  • ABM: Work cross functionally with Demand and Sales teams to build, manage and optimize ABM processes, measures, and analysis
  • Budgeting: Assist marketing with the creation of cost and return on investment models for per channel, multitouch attribution campaigns and programs
  • Partner with marketing leadership to establish an analysis review cadence monthly, quarterly, etc to share performance across key channels (Slack, meetings, intranet, etc.)
  • Support the annual planning cycle including prior year analysis, pipeline and channel planning, hiring plans, and other key tasks
  • Own operational tasks handled within CRM; as an example, maintaining and supervising lead quality and response times
  • Publish, update, and run Rules of Engagement (RoE) documents; establish and publish a unified document to serve as the source of truth for pipeline generation

Proven Capabilities:

  • You use your excellent presentation, interpersonal, and communication skills to communicate sophisticated concepts to diverse audiences
  • You exhibit the ability to partner effectively with C-Suite, VP, and Directorlevel contacts in addition to the daytoday users of technologies
  • Passion for designing processes that scale
  • Ability to break down ambiguous problems into concrete, manageable components and think through efficient solutions
  • Enjoys "getting their hands dirty" by digging into complex operations
  • Takes a high degree of ownership over their work
  • Clear communicator with a professional presence
  • Strong listening skills; open to input from other team members and departments
  • Ability to lead through influence

Education/Training, Qualifications, and Certification:

  • This position is based in
    ARGENTINA:
  • Bachelor's degree in Business, or related field or equivalent experience
  • 5+ years of experience in or on Marketing Ops team in a fastgrowing company
  • Experience with platforms such as HubSpot, Salesforce, Outreach, Gainsight, etc.
  • You have expertise in driving results and outcomes while solving complex business problems, as an individual contributor and through teams and stakeholders

Skills and Technologies include:

  • Data Analysis: Expert in Excel, especially with Power Query, Pivot Tables, Power-Pivot, PowerPoint, and Power BI visualization and related skills, SQL programming, analytics, and modeling preferred
  • Familiarity with our tech stack (or similar): HubSpot, Salesforce, Outreach, 6Sense or other accountbased marketing tools, Qualified or other similar sophisticated chat tools

Application Process
This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience. Please submit your cover letter and resume for immediate consideration.

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