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Product Marketing Coordinator
hace 3 meses
Job Description:
General Motors is committed to leading the industry transformation toward a future with Zero Accidents, Zero Emissions and Zero Congestion.
Today, we are in the midst of a transportation revolution and we have the ambition, talent and technology to pave the way to a safer, better and more sustainable world.
As an open and inclusive company, we are also creating an environment where everyone feels welcome and valued.We are always looking for talents that encourage us to go further and want to put our purpose into action.
Come to General Motors South America and be part of the team.Responsabilites:
-
Develop both tactical and strategic plans to improve the product main KPIs throughout the lifecycle including new content, configurations, price, mix, volume, colors and special editions;
-
Define and lead the Go-to
Market plan for new launches to guarantee vehicle and consumer success;-
Have a 360 view of product strategy (KPIs, Advertisement, Distribution, Price, Volume, Test drive, Training, Events, etc
);
-
Represent Marketing in the Program Development forums along with cross-functional/technical
areas providing voice of the costumer; market inputs; competition analysis and other relevant data to guarantee a winning product strategy;
-
Create insightful product briefings to brand content teams and partner agencies;
-
Collaborate in the development of long term and portfolio strategies along with Product Planning team;
-
Collaborate in
the development
of market
researches and
ad-hoc studies
with Consumer
Insights team
;
-
Ensure product
strategies are **aligned
with Sales **and
Distributors (
Vehicle Dealers
)
-
Support all product communication with overall market including technical specification sheets, price lists, press releases, etc
;
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Support product experiences and events organization with Live Marketing and PR teams;
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Develop and support product presentations and studies to C-Level executives;
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Support and work collaboratively with other South America Product teams.
Additional Job Description:
Required Qualifications:
- Education: Degree with focus in Marketing, Advertising, Administration, Engineering or related.
- Experience in the automotive or similar industry will be highly valued.
- Microsoft Office: intermediate level.
- English: intermediate level (B2).
- Spanish: advanced/native level.
- Critical Skills: Action Oriented; Customer Focus; Active Learning; Peer Relationships; Resilience; Project Management; & Critical Thinking.
- Availability to work in Vicente Lopez, Buenos Aires, Argentina in a hybrid regime (3x on site)
Preferred Qualifications:
- MBA/Master (strongly recommended)
- Knowledge in Portuguese (desired).
IMPORTANT:
Please, to view the full job posting description please use your Workday system in English.
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About GM:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us:
We aspire to be the most inclusive company in the world.
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.
Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs.
Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging.
We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.
We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.