Market Access Manager

hace 2 semanas

Buenos Aires, Argentina Biogen A tiempo completo
Job Description

The Market Access Manager (KAM) drives business results through engaging with the assigned payer accounts to optimize price and coverage of the BIIB portfolio. To this end, the Market Access Manager (KAM) makes an inventory of the payer accounts in the assigned territory to enable prioritization, maps the assigned accounts, understands their decision drivers, and develops and implements the account strategies to achieve optimal price and coverage in these accounts. The Market Access Manager (KAM) leverages all available value tools and is agile in networking and negotiations.

The position reports to the Sr. Market Access Manager of BIIB Argentina.

  1. Achieves pricing and market access results (price and Vademecum placement) by successfully engaging with the assigned payer accounts and implementing the brand strategies while deploying the value materials
    1. Engagement with sub-national payers to ensure product formulary listing, discount management or other pricing and market access targets
  2. Collects and analysis payer account information in the assigned territory
    1. Mapping of all institutional payers in the assigned territory applying the given criteria for targeting and segmentation
    2. Support the Sr.MAM in keeping up-to-date the inventory of institutional payers and their prioritization by business relevance in the CRM system VEEVA
  3. Gathers payer account intelligence and develops the payer account strategy for the assigned priority accounts (in general and per brand)
    1. Insights gathering about the key institutional payers and their decision-making about BIIB products and competitor products
    2. Sharing of such insights through the VEEVA CRM system or directly to the Sr. MAM (Sr. Market Access Manager), safeguarding the payer privacy protection and all applicable compliance rules
    3. Development of a tailored account strategy for the priority accounts, with product-specific targets
  4. Actively engages with payer customers and builds a payer network
    1. Arrangement and realization of payer visits with the required frequency according to plan, to build a relationship of trust and to speak about the BIIB products and their value story
    2. Arrangement of educational events between payers and KOLs, advisory meetings and other interactions to achieve the account strategy
    3. Maintenance of the relationship beyond products and issues
  5. Coordinates with sales force and MSLs, and others as needed
    1. Informal networking with sales reps and medical liaisons in the territory to ensure team building and consistency in approaches and messages
    2. Alignment with other field-based staff in the same territory (sales force and MSLs) to address specific issues in which the one can support the other
    3. Collaborate with any other function in BIIB Argentina regarding the assigned payer accounts (for example with Finance, Supply Chain, Marketing, or other)
Qualifications
  • Graduate/College degree in medicine, pharmacy, economics, business or similar
  • Deep understanding of the healthcare market dynamics, policy drivers, and access pathways in Argentina
  • Deep understanding of the needs and expectations of the Ministry of Health, Obras Sociales and Prepagas in Argentina
  • Fluency in English
  • Minimal 3 year of experience in a similar role in an innovation-driven company, or in a field role in BIIB.
  • Experience in Rare Diseases portfolio is required
  • Customer focus; Innovation; Collaboration; Complexity and change; Planning & organizing; Information monitoring; Analytics
  • Excellent networking skills, persuasive communication and negotiation skills
  • Strategic thinking with flawless execution
  • Creative mind – always able to find an alternative approach in case of challenges
  • Commitment, tenacity and resilience
Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

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