Paid Social Strategist

Paid Social Strategist We are a tech-enabled growth firm – at the intersection of marketing, consulting & data intelligence – igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences, and we believe our culture is key to our success. We aim to be recognized as the most respected private growth marketing firm, powering relentless growth through integrity, autonomy, and grit. Day In The Life We’re looking for a creative and energetic full‑time Paid Social Strategist with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must. You will lead and execute a paid social strategy that helps reach a business’ overarching goals, working closely with clients and our internal teams to surpass monthly performance objectives. Responsibilities Full ownership and execution of performance marketing via paid social platforms (TikTok, Meta, Pinterest, Snapchat, Reddit, LinkedIn). Effectively execute builds and production A‑Z with redundancy across channels. Lead execution of optimizations to improve performance relative to goals. Own strategic communication internally and externally for clients and client teams. Proactively communicate with the team on performance, strategy, recommendations, deliverables, and action items. Autonomously communicate with clients via email, calls, and/or Slack on performance, tactical and strategic items, updates, and recommendations. Leverage excellent marketing and business strategy acumen to understand the marketing funnel and execute via paid social. Apply full understanding of the eCommerce model and basic lead‑gen strategies. Navigate roadblocks and adapt strategy to changes in the landscape to achieve desired results. Own performance reporting and strategy communication. Execute performance reporting A‑Z with excellent presentation creation capabilities. Autonomously present performance reports and recaps, facilitating strategic conversations with clients (verbally and written). Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. Present forward‑thinking plans and execute to drive business results. Operate as an effective member of the team for both department and account teams. Contribute to a constructive and effective work environment in line with PD core values. Actively participate in the growth and development of junior talent where applicable. Employ AI technologies to enhance and optimize business processes. Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department. Requirements 1‑2 years of digital marketing; agency experience a plus. 1+ years of experience with direct response marketing specifically in e‑commerce; lead‑gen and B2B a plus. 1+ years of experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc.). 1+ years of experience leading paid social strategy for direct response marketing efforts. 1+ years of experience with Google Analytics, Shopify; other technical platforms a plus. 1 year of client‑facing experience and handling communications. Excellent Excel skills with clear understanding of advanced Excel features. Excellent data analytics skills. Key Performance Indicators (KPIs) Managing a full workload indicated by one or more of the following: $26k MRR or 6 owned clients Below 10% client churn rate Most Important Things (MITs) Delivering top‑tier product, as well as owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy. Account growth & retention (results & sentiment). Equal Opportunity Employer We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. Additional Details Seniority level: Entry level Employment type: Full‑time Job function: Marketing and Sales Industries: Advertising Services #J-18808-Ljbffr