Associate Director Of Paid Social

Company Overview We are a tech-enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A – putting marketers in a strategic seat at the table and providing value in unparalleled ways. Managing billions in media, our dynamic team—of consultative marketers, creatives, analysts and technologists—challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Role Summary Paid Social Associate Director – a leadership role that demonstrates exceptional management skills and a strong leadership presence. This position oversees a pod of 4+ direct reports, coaching, mentoring, and driving performance. The Associate Director handles complex client accounts, delivers strategic thinking, and maintains timely communication. They position themselves as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving their team. Key Responsibilities Manage a pod of team members, balancing bandwidth, sentiment, and utilization. Develop team members’ skills, address weaknesses via coaching, and facilitate progression in career goals. Lead and facilitate a positive team member experience; act as a champion and motivator for pod culture. Oversee delivery of high-quality product for clients in your pod. Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team. Ensure delivery of top‑tier product for your client book of business. Manage your book of business and monitor account performance, sentiment, and standing to retain and grow clients. Employ AI technologies to enhance and optimize business processes. Utilize Power Digital’s Nova ecosystem as it relates to your department. Serve as a key leader on designated accounts, acting as a point of escalation for strategy and account performance. Serve as a key strategic leader for marquee accounts formally as an Account Director and/or informally as a strategic resource for the team. Demonstrate top‑tier performance marketing and business acumen. Qualifications Proficiency in spoken and written English at an advanced level. Legally able to work in the U.S. without visa sponsorship. 3+ years of experience in performance media buying, ideally in a digital or media agency (including 1.5+ years on Meta). 2+ years of e‑commerce experience. Strong Excel and data analysis skills. Experience with Google Analytics, Shopify, and other technical platforms. Ability to handle multiple tasks in a fast-paced environment and under tight deadlines. Excellent communication skills and the ability to ask clarifying questions. Strong enthusiasm, passion, creativity and commitment to paid social and client work. Entrepreneurial spirit with passion for knowledge and personal growth. Key Performance Indicators (KPIs) Performance and retention of clients in pod. Unforecasted churn under 10% of managed revenue annually for pod. 100% Net Revenue Retention. Team member bandwidth, sentiment & performance. 95% team retention rate and positive sentiment in 15Five (4+). Active team collaboration with department and company initiatives. Team hits or surpasses client performance goals on 100% of designated accounts. Planned strategy and established goals on 100% of managed clients. Most Important Things (MITs) Management of pod (3+ team members). Ensure delivery of a great product to clients. Key leader on designated accounts. Equal Opportunity Employer Power Digital is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment where every person is valued and respected. We strongly believe that diversity in race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other aspects of identity is essential to our success. All employees’ perspectives are key to the organization, and inclusion is everyone's responsibility. #J-18808-Ljbffr