Paid Media Strategist

hace 3 semanas

Santiago del Estero, Argentina Power Digital Marketing A tiempo completo

Paid Media Strategist Join to apply for the Paid Media Strategist role at Power Digital Marketing . About Us We are a tech‑enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies worldwide. Role Overview A day in the life: The Paid Media Strategist owns the execution, performance, and growth of cross‑channel marketing services within their book of business. They serve complex enterprise‑level accounts, operate under pressure, navigate client questions, and communicate effectively with executives. Responsibilities Manage paid search campaigns for enterprise clients, including daily optimizations and high‑level strategy changes. Provide intelligent analysis, insights, interpretation, and action plans based on campaign performance data and client‑specific KPIs (e.g., Salesforce, HubSpot). Participate in weekly department scrums and training sessions to further channel knowledge. Continuously seek to improve campaign performance against client goals. Maintain frequent and excellent communication with internal agency teams and external clients. Utilize AI and outsource resources to assist in workflow wherever possible. Participate in developing new department training materials. Employ AI technologies to enhance and optimize business processes. Utilize Power Digital’s Nova ecosystem as it relates to your department. Requirements 3–4 years of digital marketing experience. 2+ years in an agency setting. Experience with ABM‑specific DSPs and supporting platforms (Demandbase, 6Sense, Terminus, etc.). Deep understanding of intent data from multiple platforms and how to integrate it into overarching channel strategies. Minimum 3 years of hands‑on experience with Paid Media Channels. Experience with bid optimization, keyword research, ad copy development on large enterprise accounts. Experience with complex client org structures (multi‑brand, multi‑product, long sales cycle) within B2B e‑commerce, hybrid, and sales‑led organizations. Significant campaign management experience in LinkedIn, Performance Max, Bing Ads, ABM DSPs (Demandbase, 6Sense, Terminus). Additional significant campaign management experience in at least 3 of: YouTube Ads, Meta, Display Advertising, Local campaigns, Content Syndication. Proficiency in Google/Microsoft Office Suite(s) and Google Analytics. Expert knowledge of funnel marketing and paid media’s place in the marketing funnel. Strong ability to formulate meaningful insights from marketing data, telling the story beyond the stat. Key Performance Indicators (KPIs) $13.5k team‑member EBITA. Maintain below 10% client churn rate. Manage 4–6 complex/large accounts in the top 100 of the agency. Most Important Things (MITs) Excellence in channel production and account performance. Internal communication. Power Digital’s people and culture at the core of our success. Equal Opportunity Statement We are an Equal Opportunity Employer. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All employee perspectives are key to our success, and inclusion is everyone’s responsibility. #J-18808-Ljbffr

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