Paid Advertising Strategist

Paid Advertising Strategist – Power Digital Marketing Apply for the Paid Advertising Strategist role at Power Digital Marketing. Overview Power Digital Marketing is a tech‑enabled growth firm focused on igniting revenue and brand recognition for leading and emerging companies worldwide. Responsibilities Own execution, performance and growth of paid media campaigns within the book of business. Lead optimization of keyword research, ad copy development and bid optimizations, sometimes with the support of a Specialist. Full ownership and execution of performance marketing via paid social & paid media native platforms: Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads. Effectively execute builds and production A‑Z with redundancy across channels; facilitate production with Specialists on teams where applicable. Lead execution of optimizations with regards to performance improvements relative to goals. Manage all client budgets and/or advise on budget changes based on expertise. Effectively own strategic communication internally for client teams. Proactive internal communication with team on performance, strategy, recommendations, deliverables and action items; facilitate tactical needs with Specialist where applicable. Weekly client progress recaps, outlining performance insights and future recommendations. Excellent marketing and business strategy acumen; complete understanding of the marketing funnel and how to execute via paid social and paid media; full understanding of the eCommerce model and lead gen strategies. Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results. Ownership of performance reporting and strategy communication; execute performance reporting A‑Z with excellent presentation creation capabilities. Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. Employ AI technologies to enhance and optimize business processes; utilize and leverage Power Digital's Nova ecosystem as it relates to the department. Qualifications 2‑3 years of digital marketing experience. 1‑2 years in an agency setting. Minimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2B. Minimum 2 years of experience with Meta Ads for direct response campaigns. Minimum 2 years of hands‑on experience with Search Engine Marketing; specifically having experience with campaign development and optimization processes. Significant campaign management experience in one or more additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads. Proficiency in Google/Microsoft Office Suite(s). Proficiency in Google Analytics. Strong understanding of full‑funnel marketing and paid media's place in the funnel. Strong written and verbal communication skills. Strong organizational and project‑management skills. Self‑motivated individual with a strong desire to succeed. Excellent interpersonal skills. Strong work ethic and ability to learn quickly and independently. Equal Opportunity Employer Power Digital is an Equal Opportunity Employer. The Company is an Equal Opportunity Employer and employees have people with different strengths, experiences and backgrounds. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All Employees' points of view are key to our success, and inclusion is everyone's responsibility. #J-18808-Ljbffr