Sr Paid Media Specialist

2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Hi there We are South and our client is looking for a Note To Applicants Eligibility: This position is open to candidates residing in Latin America. Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered. Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority. Note: If you're hired for this role, you may be asked to update your LinkedIn profile :) Position Overview We are seeking a Senior Paid Social Media Specialist to lead performance marketing efforts across Meta Ads (Facebook/Instagram), TikTok, LinkedIn, Reddit, and Google Ads for a portfolio of high-growth brands. This senior-level role requires at least 5 years of hands‑on campaign management experience and a strong track record driving measurable results for eCommerce and DTC brands. The ideal candidate is strategic, data‑driven, creative, and comfortable owning end‑to‑end paid media strategy. This role involves collaboration with creative, analytics, sales, and leadership teams, along with direct client‑facing responsibilities. A proactive mindset and the ability to execute independently are essential. Key Responsibilities Lead strategy, execution, and optimization of paid campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and Reddit Manage performance KPIs including ROAS, CPA, MER, LTV, and AOV for eCommerce and DTC clients Develop media plans, forecasts, budgets, and testing roadmaps aligned with client goals Serve as the primary client contact for paid media initiatives, including leading strategy calls and performance reviews Build and present data‑driven performance reports using GA4, Meta Ads Manager, Google Ads, Looker Studio, and Sheets Collaborate with creative teams on ad concepting, creative briefs, and performance‑driven iterations Launch and optimize affiliate marketing programs aligned with paid strategies Test and implement emerging AI tools for optimization, attribution, reporting, and creative development Support sales and leadership teams in pitches, strategy presentations, and client meetings (travel up to 10–20%) Stay ahead of industry trends, platform updates, and performance marketing best practices Mentor junior team members as needed Ensure best practices in audience segmentation, bidding strategies, campaign structure, and budget pacing Required Qualifications 5+ years of direct, hands‑on management of Google Ads and Meta Ads campaigns Proven success driving performance for eCommerce or DTC brands Strong understanding of conversion tracking, GA4, attribution models, and paid media analytics Excellent client‑facing communication and presentation skills Advanced proficiency in Excel/Google Sheets, Looker Studio, and native ad platform reporting tools Experience managing affiliate campaigns Experience with OPE/Medicare campaigns Strong analytical skills with a data‑first decision‑making approach Excellent time management, independence, and self‑motivation Ability to travel occasionally for meetings and events Familiarity with AI‑based reporting solutions and machine learning dashboards Preferred Qualifications Experience in a digital agency or managing multiple accounts simultaneously Familiarity with Shopify, Klaviyo, ReCharge, or similar eCommerce tools Experience with creative testing frameworks, A/B testing, and CRO Exposure to additional paid channels such as Pinterest, Bing, TikTok Ads, or programmatic Who Should Not Apply Individuals without direct Google or Meta Ads hands‑on experience Candidates who require close supervision or daily direction Anyone uncomfortable presenting to clients or stakeholders Those unfamiliar with eCommerce or DTC KPIs Candidates unable to travel occasionally Compensation $4,000 USD/Month USA Time Zone #J-18808-Ljbffr