Marketing Strategist

Workana is the largest remote work platform for talents in Latin America. Our new segment, Workana Premium, focuses on matching the most exceptional professionals with leading and innovative companies around the globe. Enjoy competitive compensation, dedicated support, and the flexibility of remote work within a dynamic environment that fosters collaboration and professional advancement. About Our Client Future Holidays is a dynamic digital agency that empowers ambitious ecommerce brands to scale smarter and faster. By blending strategy, design, technology, and data, we build digital experiences that drive measurable growth for leading Shopify brands. Our team is growing rapidly, and we're looking for talented strategists who share our commitment to excellence, innovation, and customer‑centric growth. We operate as a globally distributed team built on trust, autonomy, and purpose. Role Overview We are seeking a Marketing Strategist to own strategy and execution for retention programs across our leading Shopify ecommerce clients. You will act as a strategic partner — not just a campaign manager — guiding clients through data‑driven insights and creative thinking to build retention programs that deepen customer relationships, drive revenue, and strengthen brand loyalty. This role combines strategic leadership, hands‑on execution, and cross‑functional collaboration to deliver measurable impact for our clients’ businesses. Responsibilities Lead retention strategy: Own email, SMS, and lifecycle marketing strategy across multiple ecommerce clients, aligning programs with growth goals and customer behavior Build intelligent customer journeys: Use segmentation, personalization, and automation to craft tailored experiences that convert and retain customers Collaborate cross‑functionally: Partner with our design, copy, and development teams to translate strategies into thoughtful creative and seamless execution Analyze and optimize: Track performance, test hypotheses, and translate results into actionable insights and strategic recommendations Own your accounts: Act as the strategic lead, proactively presenting opportunities, sharing learnings, and helping clients understand what's driving growth and customer loyalty Innovate with AI and automation: Identify ways to use emerging tools to improve segmentation, A/B testing, creative development, and reporting efficiency Lead client strategy calls: Communicate findings clearly, guide decision‑makers through data, and align stakeholders around strategic initiatives Develop and refine retention frameworks: Create tailored customer lifecycle strategies that reflect each brand's unique goals and customer base Requirements 4+ years of professional experience in email, SMS, or retention marketing, ideally in an ecommerce or agency environment Deep understanding of customer lifecycle strategy, retention metrics, and A/B testing methodologies Hands‑on experience with Klaviyo (strongly preferred) or similar platforms such as Attentive or Hubspot Working knowledge of HTML/CSS for email formatting and QA Excellent communication and presentation skills with comfort leading client calls and guiding decision‑makers through strategic recommendations Strong analytical thinking — ability to interpret data and tell compelling stories behind results, not just report metrics Proven ability to manage multiple accounts simultaneously while maintaining quality and meeting deadlines A collaborative mindset with genuine curiosity about what drives customer loyalty and ecommerce growth Organized, resourceful, and proactive approach to problem‑solving and strategy development Bonus Points Experience working with Shopify and understanding of the ecommerce ecosystem Proficiency with Google Analytics, data visualization, and reporting tools Background in paid media, conversion rate optimization, or customer experience strategy Experience presenting to C‑suite executives and managing high‑level client relationships Knowledge of advanced personalization techniques and marketing automation best practices Certification or advanced training in email marketing platforms or digital marketing strategy Experience building and documenting retention strategies and playbooks for scalability Benefits Compensation in USD Fully remote work within a globally distributed team Opportunity to work with top Shopify brands that value creativity and partnership Collaborative, cross‑functional environment with no silos or red tape Access to emerging tools and technologies for marketing innovation Culture focused on learning, curiosity, and measurable results Autonomy and trust to drive strategy and impact for multiple high‑growth clients Seniority level Mid‑Senior level Employment type Contract Job function Other Industries IT Services and IT Consulting #J-18808-Ljbffr