Marketing Automation Specialist

hace 5 días


Argentina Solvo Global Careers A tiempo completo

Overview We are looking for a CRM & Marketing Automation Specialist to manage and optimize our customer relationship management systems and marketing automation platforms. This role will focus on creating personalized, data-driven campaigns, improving customer engagement, and driving marketing efficiency through automation. Key Responsibilities Design, implement, and manage CRM workflows and marketing automation campaigns across multiple channels (email, SMS, etc.). Develop and execute segmentation strategies to deliver personalized customer experiences. Collaborate with marketing and sales teams to align CRM strategies with business objectives. Monitor and analyze campaign performance, providing actionable insights and recommendations. Maintain data integrity within CRM systems and ensure compliance with data privacy regulations. Optimize lead nurturing processes and customer lifecycle journeys. Integrate CRM with other marketing tools and platforms for seamless data flow. Stay updated on best practices and emerging trends in CRM and marketing automation. Qualifications High School Diploma; Bachelor’s degree in Marketing, Business, or related field preferred. 3–5 years of experience in CRM management and marketing automation (mid-senior level). Hands‑on experience with Salesforce, HubSpot, or similar CRM platforms. Proficiency in marketing automation tools (e.g., Marketo, Pardot, ActiveCampaign). Strong understanding of email marketing, segmentation, and personalization strategies. Analytical mindset with experience in reporting and performance analysis. Excellent communication and project management skills. Knowledge of data privacy regulations (GDPR, CAN‑SPAM) is a plus. Preferred Skills Experience with HTML/CSS for email templates. Familiarity with A/B testing and conversion optimization. Basic understanding of SQL or database management. Location & Salary Rosario, Santa Fe, Argentina | $2,200.00–$3,500.00 | 2 weeks ago #J-18808-Ljbffr



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