Marketing Specialist

hace 3 semanas

Argentina Virtustant A tiempo completo

Our Client is a fast-growing consumer-focused eCommerce business operating in the US market. They specialize in scaling digital-first brands through performance-driven marketing strategies, data analysis, and full-funnel growth initiatives. Job Description We are looking for a Marketing Specialist with strong hands‑on experience in paid media and lifecycle marketing to manage, optimize, and scale performance marketing efforts. This role is ideal for a data‑driven marketer with experience in eCommerce who can manage paid advertising channels, email marketing automation, and reporting across the full customer journey. Responsibilities Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok. Execute full-funnel marketing strategies focused on acquisition, retargeting, and conversion. Monitor and optimize ROAS, CPA, and overall campaign performance. Set up, manage, and troubleshoot pixels and conversion tracking across platforms. Build, manage, and optimize email marketing campaigns and automation flows. Collaborate on creative testing strategies and campaign iterations. Create and maintain performance reports and dashboards using analytics and attribution tools. Analyze data to identify growth opportunities and optimization strategies. Required Experience and Qualifications Minimum 2 years of hands‑on experience managing paid advertising campaigns (Google, Meta, TikTok). Proven experience scaling consumer brand marketing, preferably within US-based eCommerce businesses. Demonstrated experience managing marketing budgets and optimizing performance metrics (ROAS, CPA). Experience working with Shopify, WooCommerce, or similar eCommerce platforms. Strong background in email marketing automation and lifecycle campaigns. Experience with GA4, Meta Ads Manager, TikTok Ads Manager, Google Ads, and attribution tools. Solid understanding of conversion tracking, event setup, and multi‑channel attribution. Preferred Skills Experience with attribution tools such as Triple Whale or Northbeam. Familiarity with SEO/SEM fundamentals. Experience using tools such as SEMrush, Canva, Photoshop, or Google Looker Studio. Cold email software experience is a plus. Personality Highly analytical and data-driven. Proactive, self‑motivated, and results‑oriented. Detail‑oriented with strong organizational skills. Creative thinker with a testing and optimization mindset. Strong communicator and collaborative team player. Software & Tools Klaviyo, Mailchimp, or similar email marketing platforms Attribution tools (Triple Whale, Northbeam – preferred) Canva or Adobe tools (preferred) Schedule 8am to 5pm PST Salary and Benefits Payment in USD or Local Currency – Your Choice. #J-18808-Ljbffr

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