Retention Marketing Automation Specialist

hace 1 día

Remote B Argentina Trafilea A tiempo completo
Job description

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We're building the AI Growth Engine that powers the next generation of consumer brands.

With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity.


Why Trafilea

  • We build and scale our own globally loved DTC brands.

  • We invest in AI and automation like few others in e-commerce.

  • We test fast, grow fast, and help you do the same.

  • Be part of a dynamic, diverse, and talented global team.

  • 100% Remote, USD competitive salary, paid time off, and more.

Job requirements

We are specifically looking for a third-party consultant — plug-and-play, highly hands-on, and able to create impact fast. Our main current challenges are email automation and HTML optimization, and we need someone comfortable working with a strong growth marketing team that has limited coding expertise.

You will map all existing email templates, optimize our HTML structure, and build a standardized end-to-end automation framework. A key part of your work will be training the team so they can independently build and manage automations after your engagement.


What you'll do

  • Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push

  • Map and standardize email templates and HTML structure

  • Build a reusable automated campaign framework

  • Set up at least 3 core automated use cases (welcome, abandonment, winback, etc.)

  • Identify and expose customer attributes from

  • Improve deliverability, personalization, and performance

  • Create documentation and train the team end-to-end on automation setup and deployment

  • Work with Data, BI, and Engineering to ensure data quality and integrations

  • Lead A/B testing and continuous optimization across journeys

    What we're looking for

  • 5+ years in Marketing Automation, CRM, Retention, or technical lifecycle roles

  • Strong HTML experience for email templating and optimization

  • Python scripting experience; SQL strongly preferred

  • Proven experience in eCommerce (preferably apparel)

  • Experience with platforms such as Iterable, Klaviyo, Braze, Insider, Salesforce Marketing Cloud, etc.

  • Experience with CDPs a strong plus)

  • Strong understanding of lifecycle metrics: activation, churn, LTV, conversion

  • Excellent communication and documentation skills

  • Advanced English

All done

Your application has been successfully submitted

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