CRM Marketing Specialist

hace 4 semanas


Buenos Aires, Argentina Pulpo A tiempo completo

Solstice is a digital transformation consulting firm, delivering engaging strategies and products to the world’s leading organizations. We are not a conventional company, and we have no intentions of becoming one. Our culture fosters innovation and creative thinking without the restrictions typical of large organizations. We are immediately seeking a CRM (Customer Relationship Management) Specialist to deepen relationships with our clients and prospects by delivering the right message to the right person at the right time. You’ll work closely with the sales and marketing teams and will play an integral role in shaping and building an integrated CRM strategy that drives increased engagement through the development and execution of lifecycle programs. Responsibilities Use data and customer insights to build and execute a CRM roadmap across channels that engages customers with personalized, targeted and relevant messages for where they are in their lifecycle. Develop list segmentation for all direct and interactive marketing campaigns and communicate requirements to the automation program. Develop and test customer segmentation, automated and triggered based programs to increase conversion and customer lifetime value. Maintain customer database health, integrity and performance. Build and socialize comprehensive reporting on KPIs and key metrics to inform the business of what is happening and ways to optimize. Qualifications At least 2+ years’ hands‑on experience planning, refining and delivering CRM strategies, driving full lifecycle CRM. Experience with CRM and Marketing Automation, ideally Salesforce Marketing Cloud and HubSpot. Hands‑on experience developing CRM strategies. Demonstrable background in developing CRM platform structure and architecture. Strong analytical skills with proficiency in Excel. Bonus if you’ve worked in BI tools like Tableau. Strong attention to detail. A positive, proactive and independent attitude to continuously improve the customer experience. Bachelor’s Degree in Marketing or relevant field (or in the process). Advanced English skills. #J-18808-Ljbffr


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