Ref. 20785: Copywriter B2B + PR
hace 4 semanas
Ref. 20785: Copywriter B2B + PR (Content & Press) / Híbrido Parque Patricios CABA Descripción: En ADN – Recursos Humanos estamos en la búsqueda de Copywriter B2B + PR (Content & Press) / Híbrido Parque Patricios CABA para Importante Empresa. Requerimientos: Más de cuatro años de experiencia en redacción B2B/PR; ideal tech/servicios profesionales. Excelente ortografía, síntesis y criterio editorial; SEO on-page básico. Experiencia redactando emails de marketing. Plus: ghostwriting para C-level; familiaridad con Ley 25.506 y buenas prácticas de datos. Responsabilidades: Redactar para web, blog, ads, redes, emails y materiales comerciales (decks, one-pagers, casos). PR: gacetillas, bylines, media list, coordinación de vocerías y seguimiento. Ajustar tono por audiencia (B2B, institucional, técnico). Trabajar con Diseño/Motion y Performance para alinear mensaje-creatividad-objetivo. Mantener un playbook de mensajes/claims validados con Legal. Email (Mailchimp): línea editorial del newsletter, calendarización, secuencias (drip demo, onboarding de contenido, pos-evento), asuntos/preheaders orientados a apertura, CTAs claros, análisis de Open/Click/CTOR y mejora continua. Posiciones a cubrir: 1. Lugar de trabajo: CABA Parque Patricios – Argentina (modalidad hibrida). Lugar de residencia: Zonas cercanas al lugar de trabajo. Horario: Lunes a viernes de 8 a 17 hs / 9 a 18 hs / 10 a 19 hs. Edad: Indistinto Sexo: Indistinto Disponibilidad para viajar: Indistinto Fecha de Inicio: Inmediato Modalidad: Relación de dependencia. La persona que asuma este puesto tendrá la posibilidad de desarrollarse dentro de un equipo de profesionales de alta calidad, con excelente ambiente laboral, remuneración acorde al desafío, más otros beneficios. #J-18808-Ljbffr
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