Digital Marketing Specialist

Top Draw is looking for a remote Intermediate Digital Marketing Specialist If you're a super organized, highly analytical, and detail‑oriented marketing enthusiast – keep on reading The Intermediate Digital Marketing Specialist strengthens expertise in and delivers engaging, results‑oriented digital marketing tactics and channel activities for projects and retainers designed to achieve our clients’ business objectives. A Bit About Us At Top Draw, we create remarkable digital experiences that amplify our clients’ business results. For 27 years, our marketing agency has shaped award‑winning and strategic brands, websites, online advertising campaigns, and social media. Headquartered in Edmonton, Alberta with a team of 20+ experts, we partner with diverse clients across Western Canada. When you choose a career at Top Draw, you’re always learning and growing alongside a talented team of marketing professionals. Creativity, critical thinking, and role ownership are just a few of the qualities celebrated and rewarded here. Our Values Engagement – Fuelled by raw passion, we are changemakers shaping a digital revolution Level Up – The urge to explore is in our DNA. Every day, we seek the edge to uncover untapped digital potential. Accountability – We take ownership of everything we do, because we live to deliver remarkable results. Teamwork – Beyond all the tech and data, we’re here to connect real people, with honesty and true collaboration. Empowerment – We break down barriers to give you the freedom to lead your own way forward. What we’ll give you Work from home, from anywhere in the world Flexible work arrangements Competitive pay, earn in USD or CAD Professional development opportunities What you’ll do Produce SEO content guides for client and internal teams to develop website content Implement digital ad campaigns as outlined in the digital marketing strategy and/or implementation guide Analyze and report on SEO and digital ad efforts Develop monthly performance reports for service agreement clients Develop and implement optimizations for SEO Investigate and improve organic optimizations of websites, including technical, local, and on‑page SEO implementation Work with the development team to assist in load speed and, where required, technical SEO improvements Understand how to leverage audience data for improved website performance Execute conversion optimization tests using Google Optimize to improve the website lead generation performance Liaison with lead and strategist to ensure industry best practices are maintained Determine recommended actions for improvement to client‑partners (through monthly reports) Provide rationale as to WHY decisions are made regarding optimization efforts Digital ad optimization and maintenance tasks Manage digital ad campaigns for maximum efficiency and maintain ad spends Perform keyword research and optimizations to improve account performance Create and test new ad copy to increase account/campaign performance Ensure client goals are accurately reflected in relevant campaigns Monitor campaign data for trends in performance Leverage automation when possible to reduce need for manual work Pre‑/launch/​post checklist completion for new website builds Ensure website maintains SEO best practices through development of meta data Technical sitemap development Based on the strategist‑provided visual sitemap, create the technical optimization guide for developers to use for new website builds Guide includes SEO title tags, meta descriptions, URL hierarchy, 301’s, H1’s, content focus and internal linking recommendations Keyword research and content planning Conduct keyword research to inform metadata and content opportunities What you’ll bring Hard Skills 2–3 years of experience executing and optimizing digital marketing strategies and SEO Degree or certificate in Marketing, Business or a related field Strong understanding of WordPress, WooCommerce, Shopify, and other CMS platforms Proficient understanding of SEO, SEM, and social media best practices, tactics and theory Experience using Google Analytics, Google Tag Manager, Google Search Console, Google Optimize & Lighthouse Awareness of SEO’s role in an integrated website development and digital marketing strategy Experience with any other high‑performance digital marketing channels and tactics Experience with visitor recording software Experience with a variety of SEO tools/platforms like SEMrush, Moz, Ahrefs, Screaming Frog, Raven Tools, and Xenu Familiarity with industry news sources such as Search Engine Land, Search Engine Watch, and Moz Knowledge of other digital marketing practices (e.g., paid media, email marketing, content marketing) #J-18808-Ljbffr