Paid Advertising Strategist

Who We Are Power Digital Marketing is a tech‑enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. We are people‑first, value diversity in backgrounds and experiences, and believe our culture is key to our success. Our Vision & Mission Vision: To be recognized as the most valued and respected private growth marketing firm in the world – with a scalable brand, culture and services. Mission: To power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. Services We offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. A Day In The Life As the Paid Advertising Strategist, you own the execution, performance, and growth of campaigns within your book of business. You are client‑focused, self‑started, and work hand‑in‑hand with account leadership to ideate and evolve strategy. You report, optimize, and communicate client results, managing keyword research, ad copy, bid optimizations, and routine campaign management. Responsibilities Full ownership and execution of performance marketing via paid social & paid media native platforms (Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads). Effectively execute builds and production A‑Z with redundancy across channels; facilitate production with Specialists where applicable. Lead execution of optimizations to improve performance relative to goals. Manage all client budgets and/or advise on budget changes based on expertise. Own strategic communication internally for client teams. Proactive internal communication on performance, strategy, recommendations, deliverables, and action items; facilitate tactical needs with Specialists where applicable. Weekly client progress recaps, outlining performance insights and future recommendations. Excellent marketing and business strategy acumen with full understanding of the marketing funnel and how to execute via paid social and paid media. Full understanding of the eCommerce model and lead‑gen strategies; ability to navigate roadblocks and adapt strategy to changes in the landscape. Ownership of performance reporting and strategy communication; execute performance reporting A‑Z with excellent presentation creation capabilities. Leverage data to tell a story and articulate results to clients and stakeholders with clear next steps. Employ AI technologies to enhance and optimize business processes. Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department. Role Requirements 2‑3 years of digital marketing experience. 1‑2 years in an agency setting. Minimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2B. Minimum 2 years of experience with Meta Ads for direct response campaigns. Minimum 2 years of hands‑on experience with Search Engine Marketing and campaign development/optimization processes such as bid optimization, keyword research, and ad copy development. Significant campaign management experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads. Proficiency in Google/Microsoft Office Suite(s) and Google Analytics. Strong understanding of full‑funnel marketing and paid media’s place in the funnel. Strong written and verbal communication skills. Strong organizational and project management skills. Self‑motivated with a strong desire to succeed. Excellent interpersonal skills and strong work ethic. Ability to learn quickly and independently. Interest in a long‑lasting relationship with a growing company. Key Performance Indicators (KPIs) $9.5k team‑member EBITDAMaintain below 10% Client Churn Rate5‑7 Accounts Most Important Things (MITs) Excellence in channel production and account performance. Cross‑channel collaboration. Internal communication. Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. Diversity & Inclusion We are an Equal Opportunity Employer. Our employees have different strengths, experiences, and backgrounds, and all of our employees’ points of view are key to our success. Inclusion is everyone's responsibility. Job Details Seniority level: Mid‑Senior levelEmployment type: Full‑timeJob function: Marketing and SalesIndustries: Advertising Services Additional Information Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page. #J-18808-Ljbffr