Paid Advertising Strategist

Join to apply for the Paid Advertising Strategist role at Power Digital Marketing . Who We Are We are a tech‑enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. A Day In The Life As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented toward the clients’ business success, tying your efforts to greater business goals. You are self‑started and autonomously own your responsibilities. You work hand‑in‑hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward‑thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance. Responsibilities Full ownership and execution of performance marketing via paid social & paid media native platforms Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads Effectively executing builds and production A‑Z with redundancy across channels; facilitating production with Specialists on teams where applicable Lead execution of optimizations with regards to performance improvements relative to goals Manage all client budgets and/or advise on budget changes based on your expertise Effectively own strategic communication internally for client teams Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable Weekly client progress recaps, outlining performance insights and future recommendations Excellent marketing and business strategy acumen Complete understanding of the marketing funnel and how to execute via paid social and paid media Full understanding of the eCommerce model and lead‑gen strategies Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results Ownership of performance reporting and strategy communication Execute performance reporting A‑Z with excellent presentation creation capabilities Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department Role Requirements 2‑3 years of digital marketing experience 1‑2 years in an agency setting Minimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2B Minimum 2 years of experience with Meta Ads for direct response campaigns Minimum 2 years of hands‑on experience with Search Engine Marketing (SEM) Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads Proficiency in Google/Microsoft Office Suite(s) Proficiency in Google Analytics Strong understanding of full‑funnel marketing and paid media’s place in the funnel Other Skills Required Strong written and verbal communication skills Strong organizational and project management skills Self‑motivated individual with a strong desire to succeed Excellent interpersonal skills Strong work ethic and ability to learn quickly and independently Interested in a long‑lasting relationship with a growing company Key Performance Indicators (KPIs) $9.5k team‑member EBITD Maintain below 10% client churn rate 5‑7 accounts Most Important Things (MITs) Excellence in channel production and account performance Cross‑channel collaboration Internal communication Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. #J-18808-Ljbffr