Paid Media Manager

Paid Media Manager Why join us? Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that speak contractor. With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We’re backed by $25M+ raised from Y Combinator, Sequoia, Initialized, and Greycroft. Our team is distributed across hubs in Austin, So Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users. Paid Media Manager at Handoff. We’re hiring a Paid Media Manager to own the full-stack paid growth motion, from first click to signed‑up contractor. You’ll launch campaigns from scratch, turn data into action, and scale what works fast. This role is perfect for someone who lives inside ad platforms, thrives on experimentation, and is obsessed with performance metrics like CPL, CAC, and activation rate. You know how to make Google, Meta, TikTok, and YouTube ads deliver real business impact. What you’ll do Build, launch, and scale paid campaigns across Meta, Google, and YouTube that turn contractors into customers Continuously test and iterate with creative angles, ad copy, and funnels. You’ll test it all, from AI vs Human, to Estimate in 3 minutes and Stop guessing your margins Create and maintain dashboards that make performance crystal clear—what’s working, what’s not, and where to double down Track and optimize CAC efficiency, conversion rate, and trial activation with a focus on ROI Partner with Content and Product to build growth loops like referral, reactivation, and upsell campaigns Collaborate with RevOps to tighten HubSpot, GA4, and attribution so every lead and dollar is accounted for Identify new growth levers and channels (TikTok? Reddit? Contractor forums?) that expand reach within our ICP About you 35+ years in performance or growth marketing, ideally in SaaS or tech with a blue‑collar audience Track record of successfully lowering CAC and increasing paid efficiency through experimentation Strong data and analytics skills; you don’t wait for reports, you build them Love testing creative, copy, targeting, and funnel ideas are always on your whiteboard You’re hypothesis-driven and move at startup speed: build, test, learn, repeat Experienced across HubSpot, GA4, Looker Studio, Meta Ads Manager, and similar tools Fluent in managing short sales cycles and high‑velocity testing Previous experience in fast‑paced environments (Series A / B startups or agencies supporting similar clients) What we offer Get paid in USD and take advantage of unlimited paid time off (PTO) Be part of a high‑growth startup shaping the future of remodeling and construction Work with a passionate, global team of experts from leading tech companies Help build a company that values innovation, creativity, and efficiency You love the thrill of experiments that move the needle and campaigns that turn into revenue. If you want to build the engine, not just run it, let’s talk Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E‑Verify. #J-18808-Ljbffr