Paid Media Manager

About the Role

We're looking for a strategic and results-driven Paid Media Manager to lead our Paid Media team. This role is for a player-coach; someone who can roll up their sleeves to drive client outcomes, while also building and mentoring a team of high-performing Paid Media Specialists. You'll design and lead paid media strategies that don't just generate clicks—they generate pipeline and revenue for B2B SaaS companies.

At Kalungi, paid media isn't siloed. It's part of a larger, integrated demand generation strategy. We need someone who can look at a B2B SaaS business, its stage, go-to-market motion (PLG, SLG, or MLG), product maturity, and market position (maker vs. shaker), and quickly determine the best channel mix to drive results. Sometimes that's paid. Sometimes it's something else. This role is about choosing the right tool for the job, not just running ads.

As the Paid Media Manager, you'll be responsible for both execution and elevation. You'll drive client engagements directly, own team development, and constantly evolve our playbooks and strategies. You should be deeply familiar with platforms like Google Ads, LinkedIn Ads, and Meta, and comfortable testing and iterating across new and emerging channels. Most importantly, you're a lifelong learner who stays ahead of trends, industry updates, and best practices. And you bring your team with you.

A Note on Cover Letters

At Kalungi, we value syntropy — bringing order, clarity, and purpose to the work we do. Your cover letter is your first opportunity to do the same: to shape a clear, intentional story about who you are and how you create impact. Generic or lackluster cover letters miss that mark and will be disqualified.

How You'll Spend Your Time  

• Direct client strategy & execution (40%): Running paid media engagements for clients, building demand gen channel strategies, launching campaigns, optimizing results, and reporting on performance.
• Team management & development (40%): Coaching Paid Media Specialists, upleveling execution, building scalable systems and playbooks, and training the team to become full-stack demand gen strategists.
• Cross-functional collaboration & oversight (20%): Partnering with client delivery team leads (SEO/Content, ABM, Creative, Web Dev, & CMO team), reviewing deliverables, and ensuring every engagement is aligned with client goals and performance expectations.

What You'll Do  

Leadership & Strategy

• Own and evolve the Paid Media function at Kalungi, ensuring every dollar spent drives real business results.
• Design paid channel strategies tailored to client maturity, budget, growth motion, and competitive landscape.
• Build and maintain Kalungi's Paid Media Playbook: frameworks, checklists, and training materials that level up the team and scale our impact.
• Train your team not just on tactical execution, but on demand generation fundamentals and how to tie paid media to pipeline and revenue.
• Act as a strategic consultant to clients, helping them understand the *why* behind every campaign and media choice.
• Evaluate opportunities beyond paid when it's in the client's best interest: organic, content, partnerships, outbound, referral programs, industry publications, etc. and collaborate cross-functionally to execute integrated campaigns.
• Hire and mentor top-tier Paid Media Specialists, building a team that is proactive, data-driven, and focused on performance.
• Stay ahead of platform updates, audience trends, AI-powered targeting tools, and changes in buyer behavior. Share that knowledge with the team and integrate it into our strategy.

Paid Media Execution  

• Launch and manage campaigns across Google Ads, LinkedIn, Meta, Gartner, and other B2B-relevant platforms.
• Build creative testing frameworks and performance-focused ad copy that speaks to specific personas and buyer stages.
• Execute daily and weekly optimizations across platforms: bidding, budget allocation, ad rotation, landing page alignment, negative keyword optimizations, etc.
• Conduct in-depth account audits and competitive research to inform strategic decisions.
• Leverage analytics tools (GA4, HubSpot, platform-native dashboards) to track performance and identify growth opportunities.
• Collaborate with design, content, and web teams to ensure high-converting creative, messaging, and landing page experiences.
• Support pipeline attribution tracking, custom reporting, and post-mortems to identify what's working and what's not.

Performance & Optimization

• Monitor KPIs across channels (e.g., MQLs, cost per MQL, conversion rates, pipeline influence, CAC) and adjust tactics to maximize results.
• Conduct A/B tests on copy, targeting, creative, and landing pages to continuously improve performance.
• Drive conversations with clients around performance insights, expectations, and strategic pivots when needed.
  

Our Ideal Candidate

We're not looking for someone who just knows how to set up ad campaigns. We're looking for a demand generation expert who uses paid media as one of many tools to drive growth and who can train others to do the same.

• 5+ years of experience managing paid media teams, with a strong track record in B2B SaaS.
• Demonstrated success running performance-driven campaigns across Google, LinkedIn, and Meta, especially in competitive, technical industries.
• Strategic thinker who understands the nuances of go-to-market models (PLG, SLG, MLG) and knows how to adapt channel strategies accordingly.
• Exceptional communicator with experience leading client engagements, explaining complex concepts simply, and building trust.
• Proven ability to lead and coach a high-performing team, setting the bar, mentoring, and scaling impact.
• Deep knowledge of the broader demand generation landscape, comfortable stepping outside paid media when the strategy calls for it.
• Advanced proficiency in analytics platforms (Google Analytics 4, HubSpot), testing methodologies, attribution models, and campaign measurement.
• Mastery of core paid media tactics: audience segmentation, keyword strategy, copywriting, CRO, retargeting, and platform optimization.
• A lifelong learner who actively follows platform updates, industry shifts, and demand gen trends and shares that knowledge with others.
• Entrepreneurial mindset, system builder, and big-picture thinker who can execute with speed and precision.

Bonus Points  

• Experience with ABM campaigns, intent data platforms, and third-party tools like Bombora, 6sense.
• Experience building hyper-personalized audience segments for paid media campaigns.
• Understanding of brand marketing, creative development, and how to blend performance with storytelling.
• Familiarity with Reddit Ads, YouTube Ads, programmatic, or other emerging B2B channels.
• Experience with CRO tools like Hotjar, Clarity, or Google Optimize.

What We Offer  

• Unlimited PTO and fully remote work. We trust you to manage your time and deliver on your responsibilities. All full-time Kalungees must take a minimum of 15 days off per year.
• A collaborative team culture that values mentorship, experimentation, and continuous learning.
• The opportunity to own paid media for multiple b2b saas companies and directly drive their growth.

About Kalungi

Kalungi was founded to focus specifically on B2B SaaS marketing. Unlike most agencies, we own the full spectrum of marketing, from positioning and strategy to campaign execution and website optimization. We bring extensive experience in leadership, strategic direction, and a clear 'B2B SaaS Success Blueprint' that has driven millions in attributed revenue for clients around the world.

At Kalungi, we take pride in our commitment to mentorship, education, and an owner mentality that encourages taking on new challenges and improving every day.

Our Core Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with, and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing, and celebrating our work.

We love our craft

We are passionate, curious, and inquisitive about our work. We have fun, infuse soulfulness, and don't take ourselves too seriously. We pursue mastery, hold ourselves to high standards, and seek to define the best practices in our industry. We're lifelong learners who grow by challenging ourselves and sharing skills with others.

We execute for results

We believe in doing the right things, not more things. We recognize that a great strategy is only an idea without excellent follow-through. So, we constantly ask "why" to understand every project's place in the big picture, ground ideas pragmatically, and execute for results with a calculated blend of speed and quality.

We lead with integrity

At the core of our foundation is integrity—a commitment to kindness, honesty, and accountability. Our actions match our words. We operate with good intentions and build productive, positive relationships.

We foster open dialogue

We thrive in a culture of open dialogue. We actively give, receive, and seek honest, clear feedback, then find opportunities to act on it. Transparency is our guiding principle, where spirited debate is encouraged, feedback is constructive, and we commit to continual improvement.

We act as one team

Collaboration is our heartbeat. We avoid silos, embrace the interdependence of our roles, and understand that our collective strength is what makes us unique. Alignment towards shared goals keeps us productive and efficient. We celebrate our successes and support each other through challenges.

We are very excited about the opportunity of working with you We look forward to hearing from you.

- The Kalungi Team

Kalungi is an equal opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.